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SAP CUSTOMER RELATIONSHIP MANAGEMENT

CUSTOMER REFERENCES

To learn more about the real-world benefits of SAP CRM, read "SAP CRM Customer Success Stories: A Comprehensive Reference Guide" (PDF, 21 MB), or review the individual success stories below.

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 Title   Asset Type 
"Business Value Analysis of mySAP CRM on BlackBerry at SAP America"
Find out how SAP America helped its field sales force increase effectiveness by synchronizing their BlackBerrys to customer relationship management data via the online version of SAP software for mobile sales. (IDC, 2007) 
     "Business Value Analysis of mySAP CRM on BlackBerry at SAP America"  (173 KB)
ROI Case Studies
adidas
Examine how this sporting goods manufacturer used SAP software and SAP Consulting services to create an online store for retailers with 24/7 market presence. Just a few months after go-live, customer service and satisfaction increased considerably – with a 20% process cost reduction and more efficient order processing. 
     adidas (395 KB)
Customer Success Stories
Alfagres
Consider how building materials manufacturing firm Alfagres, based in Columbia, made the next stage of its global expansion possible by overhauling its IT infrastructure. SAP Consulting helped the firm move painlessly from a landscape of virtually no integrated IT processes to a fully integrated suite of SAP solutions. 
     Alfagres (218 KB)
Customer Success Stories
Altos Hornos de México
Follow how this large Mexican manufacturer of steel products consolidated customer information companywide and increased the efficiency of sales and services processes. By enhancing customer service, the company has differentiated itself from the competition – building a strong foundation for future service improvements. 
     Altos Hornos de México (256 KB)
Customer Success Stories
AMD
Review how AMD, a U.S.-based, global provider of innovative microprocessor solutions for computing, communications, and consumer electronics markets, captured a 32% IRR on its SAP Customer Relationship Management investment. The firm is well equipped to continue realizing productivity and revenue enhancements. 
     AMD: ROI Full Report (365 KB)
ROI Case Studies
AMD
Review how AMD, a U.S.-based, global provider of innovative microprocessor solutions for computing, communications, and consumer electronics markets, captured a 32% IRR on its SAP Customer Relationship Management investment. The firm is well equipped to continue realizing productivity and revenue enhancements.  
     AMD (365 KB)
ROI Case Studies
Andrew Corporation
Discover how Andrew Corporation has implemented the SAP Customer Relationship Management (SAP CRM) application to unify the forecasts of all its salespeople so that executives can make corporate-wide plans and sales projections. SAP Consulting services assisted the company with implementation. 
     Andrew Corporation (338 KB)
Customer Success Stories
AOK Systems
Examine how AOK Systems, a leading IT systems and software provider for the healthcare market, has created a comprehensive, state-of-the-art software environment for Germany’s statutory health insurance industry based on SAP software, including SAP's customer relationship management (CRM) offering. 
     AOK Systems (90 KB)
Customer Success Stories
Arctic Cat
Examine how a leading maker of snowmobiles and all-terrain vehicles went about improving service to its extensive worldwide network of dealers. The company implemented SAP CRM and SAP NetWeaver Portal and, as a result, increased online orders and reduced both errors and service support costs. 
     Arctic Cat (179 KB)
Business Transformation Studies
Asia Pulp and Paper (APP)
Learn how the leading paper maker in China reduced IT maintenance by 10%, shortened response time to customer requests for information and other services, and improved decision making support for managers with the SAP ERP and SAP CRM applications, along with components of the SAP NetWeaver platform. 
     Asia Pulp and Paper (APP)  (208 KB)
Customer Success Stories
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