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SAP CRM: CUSTOMER-DRIVEN GROWTH
The SAP Customer Relationship Management (SAP CRM) application provides best-in-class functionality for marketing, sales, and service. By supporting customer-facing business processes across multiple interaction channels, SAP CRM enables organizations to focus on strategies for customer-driven growth and to differentiate themselves in the market by providing a superior customer experience.
With SAP CRM, you get the help you need to delight your customers, empower your teams, and grow your business.
SAP CRM has helped the best-run companies in more than 25 industries make the most of their relationships with customers. With SAP CRM, your organization can capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes across customer touch points, and quickly adapt to changing business and customer needs.
Learn more about what SAP CRM has to offer:
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Customer Successes |
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Colgate-Palmolive
Discover how this global provider of consumer products launched a major business planning project with support from SAP Trade Promotion Management, part of the SAP CRM application. Get the details (PDF, 562 KB). |
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Cherry Corporation
For this U.S.-based maker of computer input devices, CRM software from SAP helped increase partner orders, reduce ordering-handling times, and optimize market performance. Find out how (PDF 267 KB). |
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Oki Data Americas
One of the leading color printer manufacturers in the United States, Oki Data Americas created a centralized system for opportunity and account management using SAP CRM. Read more (PDF, 102 KB). |
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Wilson Tool
Examine how Wilson Tool, a leading producer of tooling systems for sheet metal manufacturers, leveraged the e-commerce functionality in SAP CRM to position itself for growth. Learn more (PDF, 180 KB). |
 Watch customer videos
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CRM WITHOUT COMPROMISE
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CRM without compromise is about the truly customer-driven business. It's about a synergistic ecosystem of employees, customers, and partners and the deployment of technology to stimulate innovation and growth. Read the white paper. Log-in required.
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ADDITIONAL INSIGHTS
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CRM: More Than a Technology
CRM is a business strategy that can help organizations drive new growth, attain operational excellence, and gain competitive agility. Read the white paper (PDF, 360 KB). Log-in required. |
Acquiring the Flexibility to Grow
With SAP solutions, the nonprofit Direct Relief International is automating its processes to better distribute medicines and medical supplies in countries around the world. Watch the video. |
TOP VIEWED RESOURCES
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WHAT'S NEW IN SAP CRM?
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Find out what's new in the latest release of SAP CRM:
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SAP CRM EVENTS
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SAP CRM 2007 at ASUG Fall Focus
Join SAP experts and your peers in Nashville, September 15 - 17, to learn more about SAP CRM 2007. Select "Customer Relationship Management" to receive special pricing. Register by August 13 and save $100.
SAPPHIRE 2008 Online
Missed SAPPHIRE 2008 Orlando? Log in to SAPPHIRE 2008 Orlando Online for the very best of SAPPHIRE keynotes and presentation sessions.
SAP CRM 2008
Teams that use, evaluate, deploy, and support SAP CRM joined SAP and SAP Insider in Las Vegas, March 3 - 5, to learn the latest on SAP CRM.
Watch a replay of the keynote address.
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KEY BENEFITS OF SAP CRM |
SAP CRM enables customer-driven growth by helping you to:
- Delight your customers
SAP CRM fosters collaboration between your organization and its customers and enables everyone to have superior interactions and experiences across all channels.
- Empower your teams
SAP CRM empowers employees to manage interactions with customers, anytime and anywhere – providing a real-time view of customer information that enables collaboration across your entire global business network.
- Grow your business
SAP CRM helps your organization differentiate itself and grow by capitalizing on its customer insights – providing a superior customer experience and making the most of its business advantage.
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OPTIMIZE. COLLABORATE. TRANSFORM.
Discover how your business network can become more seamless and flexible for a more successful business.
Enable Sales Excellence
Turn the sales force into a team of trusted advisors, while fostering efficient collaboration to more effectively fulfill customer needs and deliver exceptional value.
Learn more.
Build More Effective Marketing Campaigns
Coordinate efforts across channels that result in more effective marketing campaigns, profitable promotions, and satisfied customers.
Learn more.
Superior Customer Service
Gain competitive advantage through superior and differentiated customer service.
Learn more.
Operational Excellence
Realize improved customer service, decreased costs, predictable compliance, and better operational performance by unifying operations. Learn more.
Product & Service Excellence
See how you can deliver new, innovative products and services for differentiation and growth with shorter time to profit. Learn more.
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Contact Us
Begin a conversation with SAP about SAP CRM. You can:
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