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Barloworld Industrial Distribution Goes Mobile with SAP

SAP Mobile Technology Helps Leading Industrial Distribution Company to Enhance Customer Satisfaction, Improve Worker Productivity and Reduce Overhead

LONDON - November 07, 2007 - As part of its ongoing commitment to address one of the most pressing problems service industries face today, SAP AG (NYSE: SAP) today announced another successful implementation of its mobile technology that helps companies link back-office processes to the mobile devices of service workers on the road. By leveraging enterprise service-oriented architecture, composite applications from SAP connect handheld devices to business data and processes located in the home office. Barloworld Handling UK, a division of Barloworld Industrial Distribution and the UK distributor of Hyster fork lifts, has implemented an SAP composite application for mobile business to provide its more than 600 service technicians with remote access to the information they need to be more productive and make better business decisions. As a result of the implementation, Barloworld Handling UK is seeing an increase in worker productivity and customer service, and a decrease in overhead costs.

Barloworld Handling UK serves the global material-handling needs of customers based in the United Kingdom by providing equipment, services and support. Every day, hundreds of field technicians help customers on-site optimize their handling operations. To more effectively predict and service customer needs, these technicians require remote connectivity to the enterprise. The company selected SAP® xApp™ Mobile Asset Management (SAP xMAM), one of the SAP composite applications for mobile business, to give its service engineers instant mobile access to work orders and equipment information from various back-end applications.

“SAP has helped us to implement our vision of a ‘mobile engineer’ as part of our quest to deliver world-class service to our customers,” said Robert S. Tennant, CIO, Barloworld Industrial Distribution. “Before the system was implemented, our field employees communicated travel and work time, parts requests, work requests, subcontracted work and damages either verbally using cellular phones or with handwritten forms. By extending SAP software access to our mobile engineers, we now have paperless, real-time data entry, immediate parts lookup and availability checks with overnight delivery, timesheets completed as work progresses, and automatic dispatch of work orders. Barloworld has been able to significantly reduce overhead and improve productivity – and we expect the annual benefits will exceed the project cost.”

Prior to the implementation, the company had a decentralized office structure with multiple service back offices and customer contact points. With SAP xMAM, the company now has centralized its customer call processing, field technician dispatch and parts logistics. In addition, service technicians now have access to inventory via their mobile devices. As a result, the company has been able to raise its level of customer service, increase data accuracy and reduce its back-office overhead. Service workers are now also able to communicate new sales opportunities back to the central office via their mobile devices, so that a salesperson can follow up immediately.

“Companies such as Barloworld Handling UK are increasingly turning to mobile solutions for their service technicians, who are one of the largest groups of information workers,” said Udo Waibel, senior vice president, Information Worker, SAP. “SAP is meeting this need by offering mobile solutions that focus on giving information workers simple access to data anytime and anywhere. With more than 850 customers worldwide using SAP mobility solutions, SAP has become one of the leading providers of mobile enterprise applications.”

SAP Mobile Solutions
SAP xApp Mobile Asset Management is one of several mobility solutions offered by SAP, including composite applications to support mobile sales, mobile in-store inventory management and mobile direct store delivery. Providing the foundation for SAP mobile solutions is SAP NetWeaver® Mobile, a component of the SAP NetWeaver technology platform. Based on a flexible enterprise service-oriented architecture, SAP NetWeaver Mobile enables organizations to easily build customized applications and integrate new applications with their existing IT infrastructure. (See June 19, 2007 press release titled,
“SAP Expands Footprint to Meet Growing Demand for Mobile Business Solutions.”)

About SAP
SAP is the world’s leading provider of business software*. Today, more than 43,400 customers in more than 120 countries run SAP® applications—from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver® technology platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional information at <http://www.sap.com>)

(*) SAP defines business software as comprising enterprise resource planning and related applications such as supply chain management, customer relationship management, product life-cycle management and supplier relationship management.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Copyright © 2007 SAP AG. All rights reserved.
SAP, R/3, mySAP, mySAP.com, xApps, xApp, SAP NetWeaver and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries all over the world. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serve informational purposes only. National product specifications may vary.

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