SAP for Wholesale Distribution enables you to better define and achieve business goals by improving processes for long-term supply chain design, marketing planning, and sales and service planning.

SAP for Wholesale Distribution covers the key activities involved in supporting strategic planning, including:

• Supply chain design – SAP for Wholesale Distribution helps you select suppliers, redesign distribution and transportation networks, and evaluate and control existing supply chains to identify and strengthen weak links. Plus, you can evaluate various approaches by simulating changes in supply chain location and structure, and by demonstrating how the changes would affect costs and revenues.
• Marketing planning – With SAP for Wholesale Distribution, you can coordinate category planning, channel planning, and segment planning with related activities such as promotions. Sophisticated decision-support templates help you plan categories of products collaboratively with business partners.
• Sales and service planning – SAP solutions help you offset low product margins, so you can develop value-added, fee-based services – and market them with your products using incentives that direct the attention of your sales force to new offerings.

Strategic planning is enabled with SAP applications such as SAP ERP, SAP Supplier Relationship Management (SAP SRM), and SAP Customer Relationship Management (SAP CRM). To find out how these applications can help you improve your strategic planning, please complete the "Contact SAP" form and request information about enterprise resource planning, supplier relationship management, or customer relationship management.