Retailers are operating in a world of constant change that creates significant challenges and opportunities. A slowing economy, rapid globalization, abundant supply, and enhanced access to information have triggered a shift of power to shoppers – who are looking to spend less than usual. Intensified competition means that every retailer must find new and powerful ways to innovate and differentiate as quickly and efficiently as possible.

SAP for Retail is an end-to-end retail management solution that supports demand management, merchandise management and planning, store operations, and base finance and HR functions for grocery, hardlines, and softlines retailers. With SAP for Retail, you get the help you need to better understand your business, anticipate your business needs, and inspire your customers, employees, and shareholders by delivering results.

SAP for Retail enables you to:

• Build on shopper insight – Achieve a single, unified understanding of shopper demand to ensure business decisions are in line with shopper expectations
• Optimize your merchandise life cycle – Streamline your merchandise management environment to better understand shoppers and anticipate trends
• Streamline supply chain operations – Manage and maintain visibility into your supply chain to optimize delivery, replenishment, warehouse and transportation management, order fulfillment, and inventory management
• Differentiate the shopper experience – Enhance your store operations and revenues by delivering an outstanding shopping experience
• Improve corporate operations – Deliver shareholder value and mitigate risk with streamlined financial and human resource solutions

Thought Leadership for Retailers

Discover how you can improve retail processes and gain a competitive edge in today's challenging economy:

	"Retail ROI: Building Customer Loyalty in Good Times or Bad" (PDF) – Retaining your best customers is crucial in a tough economy. Learn how loyalty programs enable customer retention and provide a strong platform for permission-based marketing to customers' own digital devices. Log-in required.
	"Multi-Channel Optimization: Using Business Intelligence and Customer Demand Data to Reshape Retailing" (PDF) – Examine how you can leverage insights gained through BI to reshape your infrastructure and processes and achieve multi-channel optimization. Log-in required.