SAP for Media helps marketing professionals easily design entire communications streams, triggering events based on customer responses, and monitor campaign profitability at the program, product, customer, and partner levels. SAP solutions support a range of campaign management processes, including:

• Marketing planning and budgeting – With SAP for Media solutions, you can reduce planning costs by combining and coordinating all initiatives and resources across the organization to condense planning and development cycles.
• Campaign planning and execution for advertising – SAP for Media solutions help you coordinate and monitor all initiatives to ensure shortened planning and development cycles and to streamline processes.
• Segmentation – SAP for Media supports segmentation preparation, a process generally performed by the database manager, which enables segmentation of business partners into categories.
• Campaign monitoring and analysis – With SAP for Media, you can validate, measure, and refine campaigns to maximize effectiveness through monitoring analysis during and after execution.

Campaign management is enabled with SAP applications such as SAP Customer Relationship Management (SAP CRM) and SAP ERP. To find out how these applications can improve your campaign management, please complete the "Contact SAP" form and request information about customer relationship management or enterprise resource planning.