For more information about the benefits and capabilities of SAP for Media, check out the following information:

Solution Briefs

• "A Competitive Differentiator for Advertising and Marketing Agencies" (PDF, 137 KB) – Read how SAP for Media, Web-based and mobile, helps you manage interactions with clients, media-buying companies, and contractors – so you can optimize profitability, balance business and creativity needs, and enhance a competitive edge.
• "Advertising Management" (PDF, 157 KB) – Discover how the SAP for Media advertising management component can optimize advertising processes such as managing orders and payments, assigning sales agents, providing information to customers, supporting cross-sell and up-sell opportunities, planning inserts, and more.
• "Broadcasting: Tackling the Back Office with SAP ERP" (PDF, 184 KB) – Uncover ways SAP ERP can help you plan and control programming with integrated channel-management – making production data visible to back-office systems for streamlining planning and financial management and managing end-to-end processes.
• "Circulation Management" (PDF, 187 KB) – Consider how to use the SAP for Media set of solutions to successfully address constant pressure to respond to market trends and improve customer retention rates – through long-term planning with integrated, flexible, end-to-end solutions that map marketing and sales processes.
• "End-to-End Subscription Management for Book Publishers and Information Service Providers" (PDF, 101 KB) – Subscriber retention is key to sustaining sales. See how the SAP for Media solution set can help you master business scenarios for subscription sales of loose-leaf publications, journals, book clubs, and more.
• "End-to-End Reporting and Analysis for Book Publishers and Information Service Providers" (PDF, 155 KB) – Explore how the SAP for Media solution set helps publishers and information service providers identify and adjust offerings to meet customer demand – with powerful reporting and analysis features that provide greater transparency, lower costs, and higher profits.
• "Marketing for Media with SAP Customer Relationship Management" (PDF, 162 KB) – Read how the SAP Customer Relationship Management solution can help publishers by combining extensive views and complete marketing functions with industry-specific applications for advertising and circulation management to identify and address customer needs.
• "mySAP Customer Relationship Management" (PDF, 157 KB) – Discover how to retain customers while adding income by consolidating customer information with SAP CRM. By integrating sales, marketing, and customer service across communications channels, you can improve satisfaction and maximize customer value.
• "Resource Planning and Optimization for Broadcasters and Their Production Companies" (PDF, 305 KB) – Read how the joint solution from SAP and Quintiq for composite resource planning and scheduling helps production planners at broadcasters and studios match operational requirements and available resources cost-effectively.
• "SAP Business Intelligence for the Media Industry" (PDF, 98 KB) – Read how the integrated SAP Business Intelligence for the media industry can provide fast, accurate information on market segments, customer behavior, and product performance – enabling strategic decisions that are accurate, on time, and profitable.
• "Title Life-Cycle Management for Book Publishers and Information Service Providers" (PDF, 146 KB) – Learn how SAP Product Lifecycle Management can help you keep track of titles from concept through product launch – while you interact effectively with writers and make sound decisions based on accurate, timely information.

Solutions in Detail

• "Newspaper and Magazine Publishing with SAP for Media" (PDF, 153 KB) – Learn how to facilitate advertising, sales, distribution, portfolio management, and more with the SAP for Media solution set, tailored to the specific needs of newspapers and magazines.
• "SAP for Media – The Ideal Solution for Book Publishers and Information Service Providers" (PDF, 144 KB) – See how the SAP for Media solution set helps book publishers and information service providers link editing, production, marketing, and financials to improve communication, collaboration, and decision-making.
• "Media Industry Solution for Intellectual Property Management" (PDF, 281 KB) – Explore how the intellectual property management feature of the SAP for Media solution set can help you effectively manage rights, license revenue streams, administer royalties, and enhance collaboration supported by enterprise portals.

Functions in Detail

• "Advertising Sales Using SAP Classified Advertising Management" (PDF, 276 KB) – Examine how the SAP Classified Advertising Management application enhances the SAP for Media solution portfolio in creating, designing, and managing advertising content by supporting the entire entry process for classified ads and semidisplay ads.