STMicroelectronics
www.st.com
Global Semiconductor Company Uses SAP CRM to Maximize Sales Opportunities
To improve management of a complex network of commercial relationships, Geneva-based STMicroelectronics decided to implement the SAP Customer Relationship Management (SAP CRM) application, with help from the SAP Consulting organization. As a result, the number one European manufacturer of semiconductor chips was able to streamline processes, increase pipeline visibility, and improve its relationships with customers and partners – maximizing sales opportunities.
Key Challenges
- Missed sales opportunities
- Poor pipeline visibility
- Inconsistent customer-facing processes
- Difficulties in sharing information
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Project Objectives
- Enable more effective management of sales opportunities
- Support demand-creation processes through better customer segmentation
- Increase knowledge of customers and competitors
- Facilitate information sharing across business divisions and partner channels
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