HARTING TECHNOLOGY GROUP
www.harting.com
SAP CRM Links Decentralized Field Sales Force and Central Back Office
The Espelkamp, Germany-based HARTING Technology Group uses the SAP Customer Relationship Management application (SAP CRM) to optimize communication between its field sales team and its central back office. With end-to-end communication and consistent data, the group now has a comprehensive and standardized view of both local and worldwide customers.
Key Challenges
- Strengthen existing customer relationships
- Make customer-initiated projects more effective and efficient
- Implement customer orientation consistently
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