AVID TECHNOLOGY, INC.
www.avid.com
Avid Technology Selects SAP CRM to Solidify Leadership
Massachusetts-based high-tech pioneer Avid Technology, with 2,684 employees and 2004 revenues of US$589.6 million, needed to consolidate customer data and streamline its technology. It chose the SAP Customer Relationship Management application to fuse its business software into a single, integrated user interface that enables customer-facing personnel to efficiently track leads, measure campaign effectiveness, and view customer data.
Project Objectives
- Consolidate business applications into a single, integrated user interface
- More efficiently track leads, measure campaign effectiveness, and view customers' purchase histories or support contract status
- Increase productivity by centralizing customer data and standardizing customer-facing processes
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