Today, you need to deliver what consumers want – "at the moment of truth." You need to connect all your processes, including management of trade promotion. SAP Trade Promotion Management provides complete visibility into trade promotions across your entire company – helping you manage trade promotions cost-effectively for greater ROI.

Read About Trade Promotion Management

Business Process Platform: A Complete Platform for Business Innovation

The foundation of the SAP for Consumer Products solution portfolio is SAP's business process platform – a complete platform for business innovation.

Combining a strong technology infrastructure with world-class applications, the business process platform enables you to:

Jump-Start Innovation with Composite Applications

SAP Cost and Quotation Management streamlines the cost and quotation management process – and provides access to costing information and analytical capabilities that help you win more opportunities. Learn more (PDF, 207 KB).

SAP Product Definition and SAP Resource and Portfolio Management can help your company address challenges associated with new product development and introduction. Read the white paper (PDF, 241 KB).

Join SAP Developer Network

Evaluating SAP solutions from a technical perspective? Your IT staff will find a wealth of information in SDN.

Learn more about SDN.

SAP Business Maps for Consumer Products

See how SAP solutions can support your companywide business processes.

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Contact Us

Begin a conversation with SAP about our solutions for the consumer products industry. You can:

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