SAP is leading the industry in consumer products innovation. Check out the latest news and events relating to SAP for Consumer Products:

SAP News

• New Era Cap Hangs Hat on SAP Apparel Solution
  (November 14, 2007)
• SAP Deepens Value to Midsize Companies by Adding 60 Offerings to Its Family of SAP® Best Practices
  (August 06, 2007)
• SAP and Vistex Extend Reseller Agreement to Serve Distributors and Manufacturers Worldwide
  (June 11, 2007)
• SAP Expands Growing Business Process Expert Community Through 11 New Industry Forums
  (April 18, 2007)
• SAP Bridges Business Gaps with New SAP® xApp™
  (January 31, 2007)
• SAP Adds New Channel Partners, Extends Market Coverage to Serve U.S. Small and Midsize Enterprises
  (July 17, 2006)
• Partners, Customers and SAP Unite to Co-Innovate For the Public Sector and Consumer Products, High-Tech and Retail Industries
  (May 16, 2006)
• Swiss Army Brands Sharpens Business Processes with SAP
  (March 21, 2006)
• SAP Helps Rubbermaid Commercial Products Streamline Delivery of Product Information to Distributors and Customers While Reducing Costs
  (March 20, 2006)
• SAP to Acquire Khimetrics to Further Extend Its Retail Market Leadership
  (November 22, 2005)

Events

• GMA Merchandising, Sales and Marketing Conference
  (September 21, 2008 - September 23, 2008)
  St. Petersburg, Florida, United States
• Consumer Goods Technology Fall Conference
  (October 19, 2008 - October 21, 2008)
  Orlando, Florida, United States
• Events Calendar

Related Information

• "Mergers & Acquisitions: How The Industry Reacts" (PDF, 733 KB) – Consumer Goods Technology (January 2007)
• "Between the Lines: How consumer goods firms large and small are addressing similar challenges" – Consumer Goods Technology (January 2006)
• "Driving at the Speed of Demand" (PDF, 1.2 MB) – Consumer Goods Technology (October 2005)