SAP for Consumer Products helps companies build brand value, deliver innovative products quickly, and accelerate product life cycles, enabling them to achieve customer satisfaction quickly and efficiently – without raising costs or slowing growth.

"Consumer Product Companies Run SAP" (PDF, 2.2 MB) describes the successes that 50 selected customers in the apparel and footwear, beverage, consumer electronics, durables, food, and home and personal care segments achieved with the SAP for Consumer Products solution portfolio.Log-in required.

To see how SAP for Consumer Products is helping other companies, check out the following information:

Customer Success Stories

• Arla Foods (PDF, 81 KB), Denmark – Read about the role played by the SAP NetWeaver platform in helping this huge, international cooperative to unravel a tangled IT landscape as well as streamline its business processes – while preparing for further growth from consolidation.
• adidas (PDF, 228 KB), Germany – Discover how this top global sporting goods manufacturer utilizes functionality found in SAP e-commerce software. Just a few months after adidas went live with an online store for retailers, customer service and satisfaction increased considerably, and process costs decreased by 20%.
• ATOMIC Austria (PDF, 129 KB), Austria – Read how ATOMIC, a leading sporting goods manufacturer, improved inventory management by implementing a mobile scanner solution based on RFID-enabled warehouse management functions in SAP ERP Operations.
• Carolina Turkeys (PDF, 282 KB), United States – Discover why this midsize consumer goods company chose the SAP ERP packaged solution for food and beverage companies to replace its software platform – and how industry expert Deloitte Consulting helped Carolina Turkeys deploy ERP software within 7 months.
• C&H Sugar Co. Inc. (PDF, 287 KB), United States – Find out how C&H Sugar used the SAP ERP solution to enhance visibility into production and warehouse operations, improve the reliability of bills of material and order processing, streamline scheduling and distribution, and gain more control over inventory.
• Codornu (PDF, 93 KB), Spain – Read how this wine producer is using the demand planning capabilities of SAP Supply Chain Management to manage forecasts at different hierarchy levels and view the effects of changes, which can be grouped according to product families or disaggregated to the finest detail.
• Cole Haan (PDF, 312 KB), United States – Read how one of North America's premier designers and marketers of quality footwear, accessories, and outerwear implemented SAP ERP Financials and achieved measurable benefits in key areas, including order-to-cash process, return on invested capital, and days to close.
• Colgate-Palmolive (PDF, 162 KB), United States – See how this global consumer products company uses the SAP NetWeaver platform to improve data archival, streamline databases for better system performance and availability, and reduce costs by preventing expensive data overload.
• Conair (PDF, 426 KB), United States – Review how this international marketer of a diversified range of professional and consumer products uses SAP Suppy Chain Management to align its inventory position with global customer requirements, such as smaller orders, faster turnaround, and more direct shipments to stores.
• ECCO (PDF, 142 KB), Denmark – Learn why this world-famous Danish footwear company chose SAP Apparel and Footwear when it wanted to increase the efficiency of its manufacturing processes and lower costs by improving production-planning quality.
• Kimberly-Clark (PDF, 78 KB), United States – Read how real-world experience significantly benefited the team-training programs that SAP Education developed for this consumer products giant – playing a key role in the on-time, on-budget implementation of SAP solutions throughout Kimberly-Clark's American subsidiaries.
• Melitta Household Products Europe (PDF, 604 KB), Germany – Learn how the well-known consumer brand used SAP CRM to replace an inadequate legacy system and create a single, integrated platform to support its customer-related business processes as well as its internal and external sales forces.
• OSRAM (PDF, 151 KB) – Find out how SAP Consulting helped this global lamp manufacturer implement the SAP Customer Relationship Management solution as the IT basis for e-selling – to provide around-the-clock, convenient, online access for customers.
• Sony Electronics Inc. (PDF, 138 KB), United States – See how this electronics giant streamlined software implementation within the scope of a major IT initiative, using the SAP Solution Manager application management platform and help from SAP Consulting.
• Whirlpool Corporation (PDF, 274 KB), United States – Consider why one of the world's largest manufacturers turned to the SAP NetWeaver platform to transform product data exchange and improve business processes – and achieved streamlined processes, improved efficiencies, more accurate reporting, and enhanced order execution.

Business Transformation Studies

• Arla Foods (PDF, 328 KB), Denmark – Discover how one of the largest dairy cooperatives set out to integrate operations and harmonize processes worldwide using SAP and partner solutions for open-standards enterprise integration, achieving savings by reducing work hours and plant stoppages along the way. Log-in required.
• Brookshire Grocery Company (PDF, 343 KB), United States – Learn how Brookshire Grocery Company used the SAP Business Suite family of business applications to integrate financial, human resources, and manufacturing processes at its corporate headquarters, retail locations, and manufacturing facilities. Log-in required.
• Brown-Forman (PDF, 102 KB), United States – Review how this leading U.S. spirits and wine company used the SAP Supply Chain Management (SAP SCM) application to strengthen its international presence and cost-effectively integrate supply chain planning with inventory and order management processes. Log-in required.
• Butterball (PDF, 947 KB), United States – See how this poultry giant used the SAP ERP application to support rapidly expanding operations. Using SAP Best Practices packages, Butterball gained support for strategic growth and improved throughput, productivity, profitability, and customer service and satisfaction. Log-in required.
• Colgate-Palmolive (PDF, 117 KB), United States – Discover how this global market leader launched a major business planning project with support from SAP Trade Promotion Management. The result: reallocated trade spend, improved operations, better volume forecasting, streamlined promotion planning – and strengthened brand equity. Log-in required.
• ConAgra Foods (PDF, 566 KB), United States – Find out how this leading supplier of consumer packaged foods used SAP Supply Chain Management and SmartOps Multistage Inventory Planning & Optimization to gain supply-chain functionality needed to reduce inventory costs by over US$50 million and replace 11+ legacy systems. Log-in required.
• Conair, Scünci Division (PDF, 826 KB), United States – Examine how Conair improved forecasting by implementing demand planning software with the SAP Advanced Planning & Optimization (SAP APO) component. Conair also standardized global planning, improved real-time reporting and inventory management tools, and cut costs. Log-in required.
• Dairy Industries Jamaica (PDF, 123 KB), Jamaica – Learn how Dairy Industries Jamaica leveraged SAP Business Suite applications to tightly integrate sales and distribution functions to support manufacturing. The company gained better control of inventory and materials management, while increasing productivity. Log-in required.
• Empresas Polar (PDF, 617 KB), Venezuela – Read how beverage distributor Empresas Polar used SAP software to support its go-to-market strategy and hone its competitive edge. Log-in required.
• Kimberly-Clark (PDF, 763 KB), United States – Take a look at how this supplier of health and hygiene products reduced the cost, time, and effort of running comprehensive reports companywide with the SAP NetWeaver Business Intelligence Accelerator (SAP NetWeaver BI Accelerator). Log-in required.
• Primus (PDF, 154 KB), United States – Learn how this manufacturer and distributor of custom signs achieved its goals of managing special orders, sharing data across departments, and standardizing pricing for its products with SAP Business One. Log-in required.
• Sentry Safe (PDF, 632 KB), United States – Discover how this manufacturer of fire-resistant safes and storage containers has implemented SAP software to support rapid growth, including trade in multiple currencies. Sentry saves on raw-materials costs, improved return on assets, and moved from "make to stock" to "make to order." Log-in required.
• Spin Master (PDF, 576 KB), United States – Learn how this world-class producer of children's products chose SAP R/3 (functionality now found in SAP ERP) to accelerate its product development life cycle, improve customer relationships, and integrate its systems to enable better decision making. Log-in required.
• Tasty Baking (PDF, 867 KB), United States – Discover how implementing SAP ERP enabled this leading U.S. baked goods company to transform its business processes – improving its operational efficiencies and reducing its business risk. Log-in required.
• The Wolf Organization (PDF, 600 KB), United States – Learn how this building supply wholesaler used the SAP Strategic Enterprise Management application to improve forecasting and data analysis – reducing budgeting cycle time by 50% and improving reporting and return on sales. Log-in required.
• The Wolf Organization (SAP Biller Direct) (PDF, 594 KB), United States – Explore how SAP Consulting helped this full-service lumber enterprise use the SAP Biller Direct application to reduce financial fees, improve forecasting and data analysis, build entry barriers to competitors, and enhance customer collaboration. Log-in required.
• Titan Industries (PDF, 1.2 MB), India – See how India's largest watch manufacturer connected its entire supply chain and increased its competitive advantage by implementing the SAP Advanced Planning & Optimization component of the SAP Supply Chain Management (SAP SCM) application through its internal project "Connect." Log-in required.
• Trinchero Family Estates/Sutter Home Winery (PDF, 921 KB), United States – Consider how Trinchero Family Estates used the SAP ERP application and SAP Best Practices for Consumer Products offering to boost its operations and competitiveness. The firm replaced silos of information, improved operations, and enhanced the role and stature of HR.
• Tumi Inc. (PDF, 571 KB), United States – Read how this manufacturer of luxury travel, business, and lifestyle accessories used SAP Business Suite applications to improve forecasting, inventory control, and customer service. Log-in required.
• Under Armour (PDF, 133 KB), United States – See how Under Armour took innovation to the next level with the SAP Apparel and Footwear application – replacing manual allocation with available-to-promise checks, supporting multiple currencies and companies, and providing better visibility of data. Log-in required.
• Whirlpool Corporation (PDF, 830 KB), United States – Read how this leading manufacturer of major home appliances integrated its shop floor with the SAP ERP application and used a dashboard, based on SAP xApp Manufacturing Integration and Intelligence (SAP xMII), to keep shop floor personnel informed. Log-in required.
• Wolverine World Wide (PDF, 135 KB), United States – Learn how this designer, manufacturer, and marketer of casual shoes and performance outdoor footwear has leveraged SAP software to streamline and automate work processes, centralize core functions, and achieve significant improvements in operating efficiency. Log-in required.

Customer Case Study

• Brown-Forman (PDF, 911 KB), United States – See how SAP ERP Financials enabled one of the largest wine and spirits businesses in the United States to realize its goals for productivity improvements, lower costs, and regulatory compliance by streamlining processes.

Here are just a few of the other 3,500 consumer product organizations that use SAP for Consumer Products to meet the needs of their customers:

Food

• American Crystal Sugar Co., United States
• Amurol Confections Co., United States
• Anheuser-Busch Co. Inc., United States
• The Boston Beer Company, United States
• Brach & Brock Confections, United States
• Farmland Industries Inc., United States
• Foster Poultry Farms, United States
• General Mills, United States
• International Flavors & Fragrances, United States
• Tyson Foods Inc., United States
• Agrana Zucker und Strke AG, Germany
• Alfred Ritter GmbH & Co. KG, Germany
• apetito AG, Germany
• backaldrin sterreich GmbH, Austria
• BBAG sterr. Brau Beteiligungs AG, Austria
• Bedford Fleischwaren GmbH + Co., Germany
• Berglandmilch reg.Gen. mbH, Austria
• Bestfoods, United States
• Birra Peroni Industriale S.p.A., Italy
• Campina Holland Cheese, Netherlands
• Chocolates Garoto S.A., Brazil
• Conserve Italia Soc-Coop ARL, Italy
• Dare Foods Ltd., Canada
• De' Longhi S.p.A., Italy
• Florida Ice & Farm Co., Costa Rica
• Galbani Egidio S.p.A., Italy
• Grolsche Bierbrouwerij, Netherlands
• H.J. Heinz Company of Canada, Canada
• Heineken Italia S.p.A., Italy
• Hochland AG, Germany
• International Nutrition Co. Ltd., China
• Inzersdorfer Nahrungsmittelwerke, Austria
• Landhof Gesellschaft mbH, Austria
• Lavazza Luigi S.p.A., Italy
• Leerdammer Co. B.V., Netherlands
• Nabisco Inc., United States
• Nestlé Italiana S.p.A., Italy
• Refrescos Guararapes Ltda., Brazil
• Refrigerantes Minas Gerais Ltda., Brazil
• Starbucks Corp., United States
• Sutter Home Winery Inc., United States
• Tchibo Warszawa Sp. z o.o., Poland
• Tequila Herradura S.A. de C.V, Mexico

Non-Food

• Armstrong Holdings Inc., United States
• Beiersdorf Inc., United States
• Bose Corp., United States
• Burton Snowboards Inc., United States
• Flo-Sun Land Corp., United States
• Harman Consumer Group, United States
• Harman Music Group, United States
• Hasbro Inc., United States
• JBL-Professional, United States
• OSRAM SYLVANIA, United States
• Pacific Coast Feather Co., United States
• S.C. Johnson & Son Inc., United States
• Schwan's Sales Enterprises Inc., United States
• Scotts Company Inc., United States
• Sega of America Inc., United States
• Aekyung Industrial Co. Ltd., Korea
• Braun GmbH, Germany
• BSH Bosch und Siemens, Germany
• edding Informationstechnologie GmbH, Germany
• Ferragamo Parfums S.p.A., Italy
• Hasbro UK Ltd., United Kingdom
• Henkel S/A Indústrias Químicas, Brazil
• Henkel Turyag A.S., Turkey
• L'Oreal Saipo S.p.A., Italy
• Sony Comercio de Mexico, S.A. C.V., Mexico
• Tommy Hilfiger Europe B.V., Netherlands
• Unilever Hellas S.A., Greece
• Unilever Phils. Inc., Philippines
• Unilever San. Tic. Turk A.S., Turkey