To achieve product and service leadership, you need to foster continuous innovation and deliver the right products and services quickly, with superior quality, at competitive prices.

SAP for Consumer Products supports key product innovation processes, including:

• Continuous product innovation – Sustain your competitive differentiation and profitable growth by aligning corporate strategy and product road maps, executing innovation by project, managing ideas and concepts along with resources and cost; and continuously monitoring portfolio performance against overall business goals.
• Integrated product development – Integrate product development processes to accelerate time to profit for new products. Realize time savings in product development, cost savings in component and task sourcing, and quality and scale in manufacturing ramp-up.

Product innovation is enabled with the following applications and packages, as well as integration with a wide range of product development applications.

• SAP ERP
• SAP Collaborative Product Development
• SAP Resource and Portfolio Management
• SAP Product Definition
• SAP Strategy Management
• SAP BusinessObjects Profitability and Cost Management
• SAP Extended Sourcing for Consumer Products
• SAP Environment, Health, and Safety Management

To find out how these applications support your goals for product and service leadership, please complete the "Contact SAP" form and request information about industry solutions.