The SAP for Consumer Products solution portfolio enables you to perform the range of business processes needed for an adaptive business network, including:

• New product development and introduction (NPDI) – SAP for Consumer Products enables you to synchronize people, processes, and information throughout the NPDI cycle to increase your speed to market, while helping to ensure successful product innovation management, project management, and portfolio management via a full range of design-to-launch activities.
• Integrated sales and marketing – With SAP for Consumer Products, you can streamline the complete marketing and sales cycle with support for brand equity management, category management, trade promotion management, account management, sales force management, and order-to-cash management.
• Demand-driven supply networks – SAP for Consumer Products supports integrated planning across the entire supply network – enabling you to integrate your production, distribution, and transportation resource plans with forecasts and plans from sales and marketing; establish maximum flexibility in your planning processes; and avoid out-of-stock situations while optimizing inventory levels. With SAP for Consumer Products, you also get the flexibility to manage speed-to-volume processes, improving you ability to scale processes up or down in reaction to ever-changing market demand.
• Analytics – SAP xApp Analytics allows you to make better-informed decisions with faster corrective actions, perform better as a result of strategic actions, innovate faster, respond faster to changing business conditions, and increase your competitive advantage.
• Master data management – SAP NetWeaver Master Data Management (SAP NetWeaver MDM) manages master data, so you can improve integrated sales, marketing, NPDI, demand-driven supply network, and global data synchronization. With SAP NetWeaver MDM, you have the ability to quickly integrate acquisitions and mergers, and report one version of the truth.
• Enterprise resource planning – SAP's business process platform, the foundation of SAP for Consumer Products, provides you with the information and capabilities you need to transform your consumer products company into an adaptive business network. SAP's enterprise service-oriented architecture makes it easier to seamlessly blend your unique requirements with the functionality of the system solutions available through our expanding partner solutions network.