The SAP for Consumer Products set of solutions makes it possible for you to deliver the products and services consumers demand – and adapt quickly to changing markets without losing control of costs.

SAP solutions support core business processes, addressing the specific needs of companies in the:

• Workforce and talent management – Core human resources and payroll management, shared services and business process outsourcing, talent management, and workforce scheduling and optimization
• Financial performance management – Operational finance, financial close, financials analytics and reporting, enterprise performance management, and risk and compliance management
• Marketing – Brand management and program and campaign management
• Product innovation – Continuous product innovation and integrated product development
• Supply chain management – Collaborative demand and supply planning, integrated sourcing and procurement, and logistics and fulfillment
• Manufacturing – Manufacturing, product safety and traceability, and manufacturing and fulfillment for apparel and footwear
• Sales and service – Account and trade promotion management, customer service/call center management, direct store delivery, and sales execution

Business Processes in Detail

SAP solutions and applications support business processes related to the consumer products industry. Learn more about these business processes.