SAP for Consumer Products enables companies in the food industry to improve the performance of their core business processes, including:

• New product development and introduction – Systemically improve the design, development, and launch of innovative products.
• Sales and marketing – Streamline the complete marketing and sales cycle with support for brand equity management, category management, trade promotion management, account management, sales force management, and order-to-cash management.
• Demand and supply planning – Achieve customer service excellence while optimizing inventory by balancing demand and supply.
• Demand fulfillment and execution – Put your brands and products on the retailer's shelf at the right place and time. SAP solutions enable inbound and outbound logistics, as well as direct store delivery.
• Data exchange and regulatory compliance – Ensure data accuracy and consistency, and facilitate regulatory compliance with support for batch tracing/environmental compliance and global data synchronization.