SAP for Consumer Products enables you to fully integrate your supply chain, helping you respond faster and more cost effectively to shifts in consumer demands and behaviors. By helping you redefine every step of your value chain, from how you manage suppliers and partners to the ways you strengthen customer relationships and build customer loyalty, SAP for Consumer Products generates measurable benefits in terms of costs, revenues, and strategy.

Impact on Costs

• Powerful reporting and analytical tools for sales and marketing give you access to aggregated data from all sources, internal and external, supporting better decision making and making operations more cost-effective.
• Integrated supply chain management helps rationalize your entire process, from suppliers to consumers, increasing flexibility and cutting time to market while keeping costs to a minimum.

Impact on Revenue

• Sophisticated customer profiling tools let you quickly and accurately identify opportunities to increase sales, target special markets, build customer loyalty, and profitably manage customer relationships throughout the entire product life cycle.
• Powerful content management tools help integrate sales and distribution across all media and channels, letting you exploit a rich range of subscription, billing, and commission processes.

Impact on Strategy

• SAP's end-to-end support for all key business processes gives you a fully integrated supply chain and a full range of logical and analytical capabilities, including one-button forecast-to-orders, increased fulfillment accuracy, instant market analysis and restrategizing, and fast reconfiguration of pricing and distribution channels.