Grammer AG
www.grammer.com
Manufacturer Processes Orders Online in Minutes with the SAP CRM Application
To streamline order processing across its organization, Grammer – an automotive equipment manufacturer based in Amberg, Germany – decided to introduce a Web shop facility for its subsidiaries and representatives, as well as the after-market sector. The company based the online sales solution on e-commerce functionality within the SAP Customer Relationship Management application. As a result, it streamlined its sales processes and improved customer service.
Key Challenges
- Complex global network of subsidiaries and representatives
- Opportunities for increased sales within the after-market sector
- Time-consuming manual processes, resulting in delays in delivery of orders
| Project Objectives
- Automate processing for at least a third of purchase orders
- Speed up order cycle
- Improve availability of product information for customers
- Enable analysis of customer purchasing behavior
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