SAP for Automotive helps you track information about customers, business transactions, and partner relationships. You can leverage this data in customer contacts and collaborative marketing activities. You can also reach individual customers across communication channels, including the dealer network, call centers, and Web sites.

With SAP, you have the functionality you need to support a range of brand and customer management activities, including:

• Campaign monitoring and analysis – You can manage all aspects of sales, marketing, and services campaigns, including lead generation activities targeting specific groups and brand owners. SAP covers the complete campaign life cycle, including data management for capturing new business prospects and customer contacts.
• Customer satisfaction and loyalty analysis – SAP solutions enable you to execute customer loyalty initiatives and customer satisfaction surveys to attract and retain customers.
• Activity processing – With SAP for Automotive, you can cost-effectively manage sales events and related activities while measuring success.
• Customer profitability analysis – SAP for Automotive enables you to determine the value of a customer based on sales, marketing, and service costs, plus the customer's revenue contribution over time.

Brand and customer management is enabled with applications such as SAP Customer Relationship Management (SAP CRM). To find out how SAP CRM can help you improve your brand and customer management, please complete the "Contact SAP" form and request information about customer relationship management.