SAP Customer Segmentation Accelerator allows marketing departments to analyse and target like never before

The SAP Customer Segmentation Accelerator software helps marketing departments to segment high volumes of customer data at unparalleled speed. The power of SAP HANA combined with SAP Customer Relationship Management (CRM) enables marketers to work with large amounts of granular data to better understand customer demands, behaviours and preferences – targeting the precise audience with the right offers across all customer segments, tactics and channels.

• Recognise and react to constantly changing customer behaviour and preferences
• Deliver highly personalised and relevant marketing programmes
• Maximise profits with tailored, targeted campaigns
• Dramatically reduce the cost of marketing by more easily targeting high-margin customers
• React more quickly to optimise campaigns and tactics
• Accelerate the business impact of marketing

View the demo ›