Read how companies are using SAP software to optimise marketing investments and deliver superior customer value through coordinated and integrated sales and marketing capabilities.

Consumer Products

Colgate-Palmolive
Discover how this global market leader launched a major business planning project with support from SAP Trade Promotion Management. The result: reallocated trade spend, improved operations, better volume forecasting, streamlined promotion planning, and strengthened brand equity.

Read the story (PDF).