SAP Customer Relationship Management (SAP CRM) Software
Balancing Today's Needs With Future Imperatives
More than ever, in today's challenging business environment, best-run companies are staying focused on their most valuable assets – their customers. SAP CRM helps companies retain their best customers and maximise the effectiveness of every customer interaction – whether it's sales, service, or marketing.
Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, part of the SAP Business Suite, not only helps you address your short-term imperatives – to reduce cost and increase your decision-making ability – but can also help your company achieve differentiated capabilities in order to compete effectively over the long term
SAP has helped best-run companies in more than 25 industries to achieve excellence in all aspects of customer relationship management. Learn more:
With SAP CRM, you transform your direct and indirect sales force into a team of knowledgeable and trusted advisors – fostering efficient collaboration between sales, marketing, and service teams to align efforts on fulfilling customer needs. Key SAP CRM sales capabilities include:
Key Sales Benefits of SAP Customer Relationship Management
SAP CRM enables you to:
- Maximise profitable revenue growth
- Focus sales resources on productive activity
- Optimise the value delivered with every customer interaction
- Streamline end-to-end enterprise sales processes across channels
- Increase loyalty with consistent, personalised customer experiences across all touch
Get a complete view of sales capabilities with the SAP CRM solution map.
Find out about capabilities for sales performance management (PDF). Log-in required.
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