SAP Customer Relationship Management (SAP CRM) Software
Balancing Today's Needs With Future Imperatives
More than ever, in today's challenging business environment, best-run companies are staying focused on their most valuable assets – their customers. SAP CRM helps companies retain their best customers and maximise the effectiveness of every customer interaction – whether it's sales, service, or marketing.
Unlike other CRM software, the SAP Customer Relationship Management (SAP CRM) application, part of the SAP Business Suite, not only helps you address your short-term imperatives – to reduce cost and increase your decision-making ability – but can also help your company achieve differentiated capabilities in order to compete effectively over the long term
SAP has helped best-run companies in more than 25 industries to achieve excellence in all aspects of customer relationship management. Learn more:
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With SAP CRM, marketers gain the essential business insights needed to make intelligent decisions, sharpen their focus on customers to drive demand and increase customer retention, and better manage marketing resources to do more with less. Key SAP CRM marketing capabilities include:
Key Marketing Benefits of SAP Customer Relationship Management
SAP CRM enables you to:
- Align marketing resources to support organisational objectives
- Understand the returns on your marketing spend
- Accelerate marketing processes with increased visibility and control
- Drive customer demand with targeted marketing messages
- Identify and retain high-value customers with customer loyalty programs
- Establish a standard, streamlined marketing process with a central marketing
platform
Learn More
 Get a complete view of marketing capabilities with the SAP CRM solution map.
Discover how to improve your ROI with SAP Education.
With SAP CRM, you transform your direct and indirect sales force into a team of knowledgeable and trusted advisors – fostering efficient collaboration between sales, marketing, and service teams to align efforts on fulfilling customer needs. Key SAP CRM sales capabilities include:
Key Sales Benefits of SAP Customer Relationship Management
SAP CRM enables you to:
- Maximise profitable revenue growth
- Focus sales resources on productive activity
- Optimise the value delivered with every customer interaction
- Streamline end-to-end enterprise sales processes across channels
- Increase loyalty with consistent, personalised customer experiences across all touch
points
Learn More
Get a complete view of sales capabilities with the SAP CRM solution map.
Find out about capabilities for sales performance management (PDF). Log-in required.
See how you can work smarter, sell better, and win more with
Sales OnDemand
Discover how to improve your ROI with SAP Education.
With SAP CRM, you can reduce your service costs while enhancing customer satisfaction by streamlining your service operations and delivering exceptional customer service. Key SAP CRM service capabilities include:
Key Service Benefits of SAP Customer Relationship Management
SAP CRM enables you to:
- Improve first-contact resolution with on-the-spot information and resources needed to resolve issues
- Increase customer retention by providing service employees with the information and tools they need to prevent churn
- Boost field utilisation through optimised resources and easy access to information
- Drive revenues by offering relevant services and products based on customer insights
- Reduce returns by enabling customers to solve their problems and by proactively resolving known product defects
- Provide a consistent user experience across all interaction channels, including voice, text messaging, Web contacts, and e-mail
Learn More
Get a complete view of service capabilities with the SAP CRM solution map.
Discover how to improve your ROI with SAP Education.
With SAP CRM, you can maximise customer loyalty, reduce costs, and boost revenue by transforming your contact center into a strategic delivery channel for marketing, sales, and service efforts across all contact channels. Key SAP CRM features and functions that enable contact center capabilities include:
Key Contact Center Benefits of SAP Customer Relationship Management
SAP CRM enables you to:
- Increase sales and extend market reach by making more relevant offers
- Drive customer loyalty and demand through targeted, personalised telemarketing campaigns
- Improve customer service by resolving customer issues during the first call
- Provide a consistent customer experience across all contact channels
- Gain insight into, analyse, and act on contact center operations and trends
Learn More
Get a complete view of Interaction Center capabilities with the SAP CRM solution map.
Discover how to improve your ROI with SAP Education.
With SAP CRM, you can turn the Internet into a profitable sales and interaction channel while providing consumers and business customers with a personalised online experience and convenient self-services. Key SAP CRM Web channel capabilities include:
Key Web Channel Benefits of SAP Customer Relationship Management
SAP CRM enables you to:
- Increase sales and extend market reach by making more relevant offers
- Drive customer loyalty and demand through targeted, personalised e-marketing campaigns
- Improve customer convenience and control with powerful, intuitive self-services
- Reduce the cost of sales and support by delivering consistent and accurate product, pricing, and customer information across all customer touch points
- Make reliable commitments using a streamlined, end-to-end order-to-cash process
- Gain insight into, analyse, and act on e-business trends to increase competitiveness
Learn More
Get a complete view of Web channel capabilities with the SAP CRM solution map.
Discover how to improve your ROI with SAP Education.
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