SAP Customer Relationship Management (SAP CRM) solutions are helping companies around the world anticipate customer needs and build lasting, profitable customer relationships.

For more details about the benefits and capabilities of SAP CRM, check out the following information:

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Sales: Maximise Profitability, Improve Performance, and Deliver Customer Value Learn why your sales team's success depends upon its ability to acquire and grow profitable customer relationships and how the SAP Customer Relationship Management (SAP CRM) application can help by empowering it with the tools and information necessary to plan and analyse sales execution throughout the entire sales cycle Read the full story.		Rethinking Customer Service Find out how organisations can use the contact center to gain valuable insights, deliver great customer experience, and gain strategic advantages. Read the full story.

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Industry: All Industries SAP for Aerospace and Defense SAP for Automotive SAP for Banking SAP for Chemicals SAP for Consumer Products SAP for Defense and Security SAP for Engineering, Construction and Operations SAP for Financial Service Providers SAP for Healthcare SAP for High Tech SAP for Higher Education and Research SAP for Hospitality Services SAP for Industrial Machinery and Components SAP for Insurance SAP for Life Sciences SAP for Mill Products SAP for Mining SAP for Oil and Gas SAP for Professional Services SAP for Public Sector SAP for Retail SAP for Telecommunications SAP for Utilities SAP for Wholesale Distribution SAP for Transportation & Logistics  Asset Type: All Asset Types Solution Briefs White Papers Solution in Detail Thought Leadership Aberdeen Reports Information Sheet General Brochures   Filter
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Service: Reduce Cost While Maintaining Customer Satisfaction  Solution Briefs   Has ensuring that customers receive high-quality service become a top priority for your organization? The SAP Customer Relationship Management application (SAP CRM) offers a complete service solution focused on driving customer loyalty and retention. Service: Reduce Cost While Maintaining Customer Satisfaction (473 KB)
A Faster, Easier Way to Configure Complex Solutions  Solution Briefs   Learn how SAP Solution Sales Configuration can empower your sales force to quickly bundle the components that make up complex solution offerings -- the kind that often include hardware, software, and services. It makes it easier for you to configure complex solutions that meet customer needs and drive profitability. A Faster, Easier Way to Configure Complex Solutions (448 KB)
A Five Step Plan for Transforming into a Social and Customer Centric Business  Thought Leadership   Read this research report on how to transform your organization into a social and customer-centric business. Social media has spawned individual initiatives delivering significant benefits to business functions. A new operating model is emerging that promises to reshape the playing field: customer-to-business (C2B). (thinkJar, 2012). A Five Step Plan for Transforming into a Social and Customer Centric Business (216 KB)
A Total Cost of Ownership Analysis of SAP’s Business Communications Management Solution  Thought Leadership   Examine this report that compares SAP Business Communications Management OnDemand with non-SAP contact center system total cost of ownership models. The report examines benefits of an all-IP contact center suite with integration of customer relationship management systems. (Frost & Sullivan, 2012) A Total Cost of Ownership Analysis of SAP's Business Communications Management Solution (455 KB)
Agent Desktop Optimization  Aberdeen Reports   Learn about the business processes and technologies that top-performing businesses use to empower their agents with relevant, timely information through their desktops. (Aberdeen, 2012) Agent Desktop Optimization (590 KB)
Analytics for the CMO: How Best-in-Class Marketers Use Customer Insights to Drive More Revenue  Aberdeen Reports   Consider how best-in-class marketing organizations can drive more revenue and prevent being data rich but insight poor. By using strong analytics they can glean insights from prior marketing activities and current customers (Aberdeen, 2011) Analytics for the CMO (621 KB)
Boost Productivity, Savings, and Compliance and Go Mobile with Intuitive Electronic Forms  Solution Briefs   Find out how SAP Interactive Forms software by Adobe extends the power of SAP solutions by helping you develop interactive, digital forms that can be directly integrated into business processes. The software enables you to automate paper-based business processes and extend the reach of enterprise applications. Boost Productivity, Savings, and Compliance and Go Mobile with Intuitive Electronic Forms (791 KB)
Building Multichannel Customer Loyalty Programs  Solution Briefs   Learn how you can run an effective customer loyalty program with SAP Customer Relationship Management. It lets you target and segment customers and plan, develop, and manage customized loyalty programs. Robust functions give you centralized control over program rules, conditions, and rewards. Building Multichannel Customer Loyalty Programs (184 KB)
Closely Integrated Analytical and Operational Customer Relationship Management   Solution Briefs   Learn how SAP Customer Relationship Management lets you take advantage of both analytical and operational customer relationship management, helping ensure long-term customer success while saving marketing resources and budgets. Closely Integrated Analytical and Operational Customer Relationship Management (421 KB)
Collaborating with Customers to Deliver Win-Win Service Experiences  Thought Leadership   Find out how service organizations are improving appointment scheduling – and customer relations – with affordable, high-quality collaboration solutions. By harnessing technology, they are empowering customers, schedulers, and the service workforce alike to communicate throughout the service lifecycle. Collaborating with Customers to Deliver Win-Win Service Experiences (299 KB)
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