Enhance the customer experience

Coordinate customer engagements across all touch points, and ensure experiences are consistent, personal, and satisfying – with our customer loyalty management software.

  • Deliver targeted marketing messages
  • Build long-term customer loyalty across multiple channels
  • Personalise reward programmes to foster loyalty
Enhance the customer experience with loyalty programmes
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Girlp at a toy store

LEGO: Nurturing Consumer Loyalty

Check out this Bloomberg BusinessWeek article, and find out how LEGO is leveraging SAP CRM to increase customer engagement and interaction to significantly improve its customer loyalty programme.

Loyal shopper happily looks to make a repeat purchase

Retail Loyalty Programmes: Pain Killer or Vitamin?

Find out how loyalty programmes that span at least four or five consecutive quarters can go from painkiller to vitamin. See what Jon Wurfl, retail solution principal at SAP, has to say about avoiding short-term programmes and the benefits of engaging customers on your terms.

Marketing managers discover the effects of an effective loyalty programme

Save More Than Just Customers

Find out why so many customers are reconsidering their loyalty to certain products, brands, and companies. In this blog post, Bernard Chung, SAP CRM expert, explores recent CMO Council loyalty data and discusses why customers who switch brands during tough economic times often never switch back.

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