Gartner names SAP a leader in marketing resource management

SAP has been recognised as a leader in Gartner’s Magic Quadrant for Marketing Resource Management (MRM). Vendors were assessed based on their ability to support each of the 5 MRM competency areas: 1) strategic planning and financial management 2) creative production management 3) digital asset, content, and knowledge management 4) marketing fulfillment and 5) MRM analytics. Check out the full report for details.

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Part 2: Segment Like Never Before


In the first part of this blog, I had been looking at marketing data housed in different data silos as one of the key pain points for marketers who want to establish a powerful customer segmentation practice. In this continuation of that theme, I would like to cover why it is so difficult to derive insights from the data once you hold it in your hands...

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Aberdeen: Best in Class Marketers Drive Loyalty

For most marketing and sales organisations, one of the biggest barriers to sustainable growth is also the very source of revenue: creating and maintaining profitable, long-term relationships with key customers. With budgets tight, what are the best process and technology investments that will yield the strongest results? Learn what Aberdeen uncovered.

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Aberdeen: Integrating Analytics with Marketing

One of the top challenges facing companies with Customer Experience Management initiatives is integrating customer insights with existing business activities, like marketing. This research reveals that companies using SAP software are more likely to use analytics as part of the sales, marketing, and service activities. Find out how these companies compare to their peers.