Marketing Resource Management Experts

SAP has been recognised as a leader in Gartner’s Magic Quadrant for Marketing Resource Management (MRM). Vendors were assessed based on their ability to support each of the 5 MRM competency areas: 1) strategic planning and financial management 2) creative production management 3) digital asset, content, and knowledge management 4) marketing fulfillment and 5) MRM analytics. Check out the full report for details.

Marketing Resource Management
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Marketing Resource Management Solutions

How To Get Leads With Content Marketing


When you ask marketing leaders about their biggest challenges, demand generation is almost always at the top of the list. But did you know that more than 60% of the business decision making process is complete before buyers reach out to a vendor or visit a vendor website? And, did you also know that 90% of c-level decision makers are not answering cold-call email and phone calls?

Marketing Experts

Aberdeen: Best in Class Marketers Drive Loyalty

For most marketing and sales organizations, one of the biggest barriers to sustainable growth is also the very source of revenue: creating and maintaining profitable, long-term relationships with key customers. With budgets tight, what are the best process and technology investments that will yield the strongest results? Learn what Aberdeen uncovered.

Marketing Experts Solutions

Aberdeen: Integrating Analytics with Marketing

One of the top challenges facing companies with Customer Experience Management initiatives is integrating customer insights with existing business activities, like marketing. This research reveals that companies using SAP software are more likely to use analytics as part of the sales, marketing, and service activities. Find out how these companies compare to their peers.