Tap big data insights with our marketing software

Gain unprecedented market insight from big data, orchestrate customer experiences across all interaction channels, and streamline marketing processes – with marketing software from SAP. Our cutting-edge technology can help you accurately predict customer needs, deliver 1:1 personalised offers in real time, boost engagement across all channels – and react quicker to market opportunities.

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Create Winning Loyalty Programmes

Plan and execute customer engagement programmes that build loyalty, effectively manage memberships and rewards, and interact with customers across multiple channels – including the Web – with our end-to-end loyalty management functionalities.

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Capitalise on Customer Insights: Overview Video

Watch how to convert data into insights: understand not just who your customers are and what they want to buy, but also how, when, and where they want to do business with your company.

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But Wait...There's More


Ever watch those TV infomercials late at night when you’re bored and can’t sleep? Of course you do. And you’re likely to buy things you don’t really need as well. The most fascinating book I’ve read in a long time, ‘But Wait… There’s More,’ explains the science behind infomercials...

The Digital Disruption of Marketing

The Digital Disruption of Marketing

The days of “spray and pray” are over. Sian Smith outlines what modern marketing now looks like and how to get there.