Customer Experience Driven Marketing

Customer Experience Driven Marketing is now the number one initiative for Marketing departments. We therefore invite you to immerse yourself in analyst whitepapers, case studies and expert blogs in order to skill up on the strategies, cultures and technologies that Marketing departments are deploying in order to better engage with their customers.

The New Marketing: Real-Time, Relevant and Engaged
Six Essentials for a Stronger Customer Experience
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Explore SAP Marketing technology

Take a look at the solutions that are transforming Marketing departments

Analyst insights, technology showcases and a chance to assess your Marketing department


IDC: The Math of the Modern Marketer

IDC explains how marketers use predictive analytics to create a complete and compelling customer experience. Learn how you can turn the data your company collects into accurate, real-time insights that can help you drive better customer engagements and loyalty.

Man on Ipad analysing customer data

Think Jar: Getting real value from Social Media

Hear from industry experts 'Think Jar' as they look to guide readers past the hype around social media and discuss its role and impact in measurable outcomes for Marketing departments and customer experience initiatives

Marketing Manager planning activities for the year

Marketing technology highlights

Interested to see a little of the cutting edge Marketing solutions? Take a sneak peak at solutions for campaign targeting and segmentation as well as marketing insights and data visualisation.

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Innovation Forum

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Marketing gurus lend you their thinking caps via their latest blogs

The Customer Edge thought leadership series

Succint and actionable thought leadership blogs from Forbes, Ad Age, Business2Community and other leading industry contributors. This month's picks are to the right!

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First Rule Of Marketing: Focus On Your Audience

Forbes: Everyday if you read you will hear a lot of experts, consultants and pundits share their tutelage about what makes for great marketing. Some may tell you...

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Future of Marketing: Big Data with Human Intuition

Forbes: Yet big data and technology are clearly revolutionizing marketing. Gartner predicts that CMO’s will soon be spending more on IT than CIO’s...

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Engaging with an Audience of One

SAP: Your customers must be an audience of one, where every part of your company is focused on their needs, their desires, and their successes...

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