Create Winning Loyalty Programmes
Plan and execute customer engagement programmes that build loyalty, effectively manage memberships and rewards, and interact with customers across multiple channels – including the Web – with our end-to-end loyalty management functionalities.
Societe de Transport de Montreal: Driving Better 1:1 Marketing
Societe de Transport de Montreal is the city’s public transport service company, carrying over 400 million passengers per year. Watch Pierre Bourbonniere discuss how SAP helped the company transform its one-on-one marketing strategies.
But Wait...There's More
Ever watch those TV infomercials late at night when you’re bored and can’t sleep? Of course you do. And you’re likely to buy things you don’t really need as well. The most fascinating book I’ve read in a long time, ‘But Wait… There’s More,’ explains the science behind infomercials...
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