Analyst insights, technology showcases and a chance to assess your Marketing department
IDC: The Math of the Modern Marketer
IDC explains how marketers use predictive analytics to create a complete and compelling customer experience. Learn how you can turn the data your company collects into accurate, real-time insights that can help you drive better customer engagements and loyalty.
Think Jar: Getting real value from Social Media
Hear from industry experts 'Think Jar' as they look to guide readers past the hype around social media and discuss its role and impact in measurable outcomes for Marketing departments and customer experience initiatives
Marketing technology highlights
Interested to see a little of the cutting edge Marketing solutions? Take a sneak peak at solutions for campaign targeting and segmentation as well as marketing insights and data visualisation.
Marketing Analysis tool
How well equipped is your Marketing Department? Get strategic recommendations from David Raab and a personalised analysis of your organisation’s technology foundation