Build lasting customer relationships – with our marketing, sales, and service software for insurance

Meet rising customer demand for convenience and simplicity – and address shrinking loyalty – with our customer relationship management (CRM) software for insurance. Understand and anticipate customer needs to drive sales and marketing effectiveness. And create personalised, easy-to-digest offers across assisted and self-service channels.

  • Combine internal and external data to gain a complete, real-time view of your customers
  • Engage customers with relevant, personalised interactions across any channel
  • Make the right offer to the right customer at the right time with high-speed segmentation
  • Give employees and partners access to CRM information and processes on any device
  • Accelerate buying decisions and help sales professionals win and retain profitable customers
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Increasing ROI and Customer Focus

Find out how SAP Customer Relationship Management lets insurers take advantage of both analytical and operational CRM features – helping create successful customer relationships while saving marketing resources and costs.

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How to Become a Customer-Centric Insurer

Discover how leading insurance companies are becoming more customer-centric – establishing stronger service orientations, building deeper relationships with customers, and delivering products to market faster – with the SAP for Insurance portfolio.

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Motivate Your Sales Team to maximise Revenue

Learn how you can increase sales team productivity, improve performance, and generate new sales – using SAP Incentive and Commission Management for Insurance. Quickly calculate and process commissions and incentives, and keep salespeople motivated.

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