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CUSTOMER RELATIONSHIP MANAGEMENT – CRM

EFFECTIVELY MANAGE ALL ASPECTS OF YOUR CUSTOMER RELATIONSHIPS

The customer relationship management (CRM) functionality in SAP Business All-in-One software is designed to meet the needs of midsize companies or small businesses and is based on the industry-leading SAP CRM application.

Features include:

  • Marketing – Align marketing processes, drive customer demand and increase marketing ROI.
  • Sales – Acquire, grow and retain profitable relationships.
  • Service – Drive service revenue and profitability.
  • Interaction centre – Build customer loyalty, cut costs and boost revenue; plus effectively handle activities such as e-mail, telemarketing, telesales and customer service.
  • Reporting and analytics – Make quick, effective decisions; generate and convert more leads; track opportunities; and close more deals.

With the pre-integrated CRM and ERP functionality in SAP Business All-in-One, you can manage all aspects of customer relationships and operational processes from start to finish.



Learn More


Scope and price* – Design your solution and get an immediate cost estimate.

Get an overview – Read the solution brief, "Improving Customer Relationships with SAP Business All-in-One" (218 KB).

Get the details – Read the solution in detail, "CRM with SAP Business All-in-One" (374 KB).

VideoSee a video – Watch CRM Functionality in SAP Business All-in-One: Enabling Customer Driven Growth.

See a demo – Watch SAP Business All-in-One: Customer Relationship Management.

* The CRM configurator is specific for exisiting SAP customers who have SAP ERP licences. If you are not an SAP customer, please contact SAP.

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