SAP Customer Segmentation Accelerator

Customer segmentation that allows marketing departments to analyse and target in ways previously unimaginable

The SAP Customer Segmentation Accelerator helps marketing departments to segment high volumes of customer data at unparalleled speed. The power of SAP HANA combined with SAP Customer Relationship Management (CRM) enables marketers to work with large amounts of granular data to better understand customer demands, behaviours and preferences – targeting the precise audience with the right offers across every customer segments, tactics and channels.

  • recognise and react to constantly changing customer behaviour and preferences
  • Deliver highly personalised and relevant marketing programs
  • Maximize profits with tailored, targeted campaigns
  • Dramatically reduce the cost of marketing by more easily targeting high margin customers
  • React more quickly to optimize campaigns and tactics
  • Accelerate the business impact of marketing
A team reviews the targeted campaign results facilitated by the SAP Customer Segmentation Accelerator powered by SAP HANA
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T-Mobile uses SAP Customer Segmentation Accelerator powered by SAP HANA to enhance daily customer interactions

American Automobile Association (AAA): customised Offers

Discover how predictive analytics helps AAA to support their motor clubs with a powerful means of analysing customer data. Equipped with readily available customer insight, motor clubs can now provide customised offers that fit individual interests and needs of their members.

See how T-Mobile uses SAP HANA for real-time analytics

Increase Competitive Edge with Data-Driven Insights

Learn how you can turn all the internal and external data your company collects into accurate, real-time insights that can help you drive better customer engagements and build loyalty. IDC explores how companies use predictive analytics to create a complete and compelling customer experience.

Co-workers using a computer to research in-memory technology

Primary Technical Exploration of SAP HANA

Read about SAP's discovery of in-memory database technology that is uncompromising, in real time, and one of the most significant achievements in the technology industry. Understand the basics of this new and cutting-edge technology and prepare to enter into this revolutionary new SAP chapter.

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