Deliver personalised shopping experiences that drive revenue growth and inspire consumer loyalty
Inform consumers and influence their shopping behaviour at the point of decision with SAP Precision Marketing. This new cloud-based solution, powered by SAP HANA, can help you deliver personalised 1-to-1 offers in real time across multiple channels.
Grow revenue and market share by influencing consumer behaviour at the point of purchase
Improve offer conversion rates and drive larger basket sizes
Increase consumer satisfaction and loyalty by offering highly-personalised shopping experiences
Maximise return on marketing investment by gathering valuable data about consumer behaviour
Help consumers save time, save money, and find the products that are right for them
Learn how SAP can help you deliver a better shopping experience for your customers and better returns for your business by analysing massive amounts of data to anticipate major events in consumers' lives. You'll be able to target consumers and influence their shopping behaviour at just the right time.
Demand changes by the day, hour, and even the minute. Learn how in-memory computing can help your retail company analyse big data in real time – to better understand and fulfill consumer needs, optimise supply chain operations, and deliver a competitively superior retail experience.
Hear SAP executives and customers across the beauty, construction, and energy industries discuss the value of a 360-degree customer experience. And learn how a new generation of customer relationship management tools can help your company significantly boost market share.