SAP Precision Marketing

Deliver 1:1 offers in real time for real results – with our mobile precision marketing engine

Today’s consumers are accustomed to a continuous onslaught of marketing. They’re adept at filtering out irrelevant campaigns and prefer brand interactions that reflect their past behaviour and current context. SAP Precision Marketing enables marketers to deliver these personalised experiences, building deeper relationships and ongoing loyalty.

  • Combine historical data with real time contextual signals for a dynamic view of each customer
  • Boost conversion rates with one-to-one marketing messages delivered at just the right time
  • Automatically optimize campaigns according to past behaviour – to further personalise interactions
  • Benefit from industry-specific use cases designed to promote your brands or those within your network
  • Get started quickly with a cloud-based solution that can scale with future growth

Several mobile devices using SAP Precision Marketing.
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A Marketer’s Guide to personalisation

According to a recent Forrester Consulting survey, senior marketers are eager to deliver more personalised consumer experiences. Explore ways marketers can gain a complete, dynamic understanding of customers to deliver real-time personalisation across channels.

Woman using mobile device on a train

STM: Interacting With 1.2M Daily Riders*

Société de Transport de Montreal (STM) is North America’s fourth largest public transit organization. Hear how STM co-innovated with SAP to create a mobile app that uses SAP Precision Marketing to offer personalised rewards and recommendations to customers on the go.

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How to Engage the Digital Customer

Today’s connected consumers leave a digital footprint wherever they go. How can you capture and capitalise on the wealth of insights they leave behind? Read this 1:1 Executive dialogueue between industry guru Don Peppers and thought leader Julie Roehm for advice.

We can help.

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