SAP Customer Segmentation Accelerator

Customer segmentation that allows marketing departments to analyse and target in ways previously unimaginable

The SAP Customer Segmentation Accelerator helps marketing departments to segment high volumes of customer data at unparalleled speed. The power of SAP HANA combined with SAP Customer Relationship Management (CRM) enables marketers to work with large amounts of granular data to better understand customer demands, behaviors and preferences – targeting the precise audience with the right offers across every customer segments, tactics and channels.

  • recognise and react to constantly changing customer behavior and preferences
  • Deliver highly personalised and relevant marketing programs
  • maximise profits with tailored, targeted campaigns
  • Dramatically reduce the cost of marketing by more easily targeting high margin customers
  • React more quickly to optimise campaigns and tactics
  • Accelerate the business impact of marketing
A team reviews the targeted campaign results facilitated by the SAP Customer Segmentation Accelerator powered by SAP HANA
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American Automobile Association (AAA): Customized Offers

American Automobile Association (AAA): Customized Offers

Discover how predictive analytics helps AAA to support their motor clubs with a powerful means of analyzing customer data. Equipped with readily available customer insight, motor clubs can now provide customized offers that fit individual interests and needs of their members.

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Primary Technical Exploration of SAP HANA

Read about SAP's discovery of in-memory database technology that is uncompromising, in real time, and one of the most significant achievements in the technology industry. Understand the basics of this new and cutting-edge technology and prepare to enter into this revolutionary new SAP chapter.

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