Marketer reading about social media marketing strategies on thesocialcustomer.com

Marketing strategies that help you control the conversation

What does social media marketing mean? According to Marcus Ruebsam, VP, CRM Marketing at SAP, it means accepting the fact that you no longer control what's being said about your company – and developing strategies to participate in and influence the ongoing social media conversation.

Explore new social media marketing strategies in Marcus' blog on thesocialcustomer.com ›

Featured Experts

Busy shoppers representing the challenges in building customer loyalty through marketing strategies

Loyalty in the Age of Entitlement

In an era where everyone expects to feel special – and receive perks ranging from frequent flyer miles to free lattes – how do you build customer loyalty? Jon Wurfl, retail solution principal at SAP, discusses how retailers can apply both a carrot and a stick to shape a loyalty programme that will keep consumers engaged.

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Marketing associate is bringing together e-mail, CRM, Web analytics and e-commerce to build a more effective marketing strategies

No More Spreadsheets, Duct Tape and Makeshift Solutions

How are today's companies integrating their marketing technologies? We collaborated with Exact Target, Microsoft, Adobe and others to find out. Check out this blog about our findings, and learn about the benefits you can achieve when you bring your
e-mail, CRM, Web analytics and
e-commerce systems together.

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Streaks of light representing the power and speed of in-memory computing

The Future of Segmentation: In-Memory Computing

Today's customer segmentation and analytic engines lack the muscle to crunch and process the mountains of customer data that flow through them. Explore how the ability to capture, analyse and act on data in real time can be a true competitive differentiator.

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