Deliver innovative products for today's customer

Keep pace with the way your customers use your products or services – no matter how much their preferences evolve and change. Tap into real-time customer insights to drive innovations and improvements that build loyalty.

  • Gain deep insight into your customer base and take action using that intelligence
  • Attract and retain customers by delivering products designed around their needs
  • Maximise the effectiveness of your channels to expand market reach
  • Deliver the right products to the right customers at the right time

Read this report about the use of sophisticated analytics in the high-tech industry ›

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Solutions for Sales, Service & Marketing

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  • Multichannel Sales and Revenue Management

    Align global account management, marketing and sales operations to drive revenue – with end-to-end cross-functional processes.

    • Exceed goals and objectives by strategically aligning sales and marketing resources
    • Make buying decisions faster by streamlining selling processes across channels
    • Increase order accuracy to reduce costs and retain empowered customers
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  • Rights and Royalty Management

    Manage and monetise digital content, centralise rights-related processes across departments and reduce data fragmentation.

    • Simplify contracting, rights usage reporting and settlement of fee and royalty payments
    • Manage intellectual property assets and rights across the global enterprise
    • Manage licensing and merchandising to optimise content use
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  • Consume to Cash

    Monetise services by facilitating pricing, rating, revenue sharing and balance management. Plus, support major processes with billing and invoicing scenarios.

    • Gain unrivalled speed to market and business flexibility to better handle emerging services
    • Optimise financials, controls, cash flow and revenue recognition
    • Manage multi-sided business models, including app stores, SaaS, M2M, MVNO and partner content

    Web Page: Consume to Cash

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We can help.

Want to learn more about SAP for High Tech?