SAP for Consumer Products: Helping You Achieve Rapid, Sustainable Growth
For consumer products manufacturers to thrive in today's world, giving consumers what they want is a must. And information is the key to understanding and delivering what they want.
SAP's business process platform provides you with the information and capabilities you need to transform your consumer products company into a consumer-driven business. Our solutions address the specific needs of companies in these industries:
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Case Studies/Successes
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Kimberly-Clark: Driving Top-Line Growth
Kimberly-Clark uses SAP solutions to improve brand equity management and drive profitable top-line growth through seamless integration, increased visibility, and
standardised systems and processes. Play the video.
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Adidas: 24/7 Market Presence
Global sporting goods manufacturer adidas created an online store for retailers using SAP software. Just a few months after go-live, customer service and satisfaction flourished. Read more (PDF, 395 KB).
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Unilever Builds Value With SAP
Unilever must respond decisively to build business value for consumers and shareholders. SAP NetWeaver XI helps it simplify IT and respond better to business needs. Read details (PDF, 68 KB). Log-in required.
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 Watch customer videos.
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Additional Resources
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Solutions for Sales Executives
SAP for Consumer Products gives greater visibility into your business to help you make faster, more accurate decisions -- so you can increase revenue and profits. Read details (PDF, 85 KB). Log-in required.
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SAPPHIRE '06 Online
Watch video recordings, download audio files, read session transcripts, and view slides from all keynotes and presentation sessions -- on-demand, 24 hours a day, for free. Find out more. Log-in required.
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