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Sony Success Story

Gill Hanlon, Senior Technical Consultant Sony Europe

Sony is a name that I think everyone knows. It is up there with Coca-Cola and IBM, that if you mention it anywhere in the world people will know. The little bit of Sony that I work for is the consumer, the televisions; the radio; the Walkman, and the broadcast professionals.

SAP solutions at Sony

Sony have implemented R/3, weve been running that productively since 1996. Weve been running SAP BW productively since 1998.

When Sony decided to take SAP, one of the original management briefs was that management would have a single view of Sony Europe, both at the financial and the stock level. The simplest way to achieve this was to put it all in a single system, which is what we did.

One system for Europe

We have 4,000 registered users on our R/3 system, about half of them are concurrent, so 2,000 users concurrently, but at the same time as those 2,000 users we have a heavy batch load, we have a heavy work-flow load, we interface to 4 or 5 external warehouse systems, so the system is very busy. For the last three or four years weve had a system which has lived up to all that we expected from it. We have about a 1000 users on BW currently. The businesses have discovered what BW can do for them and are very pleased with it.

Upgrade at Sony

About eighteen months ago we migrated our system from its previous 31H release to 46C. That project was mainly driven by a need to get in and hire a lease for Euro conversion but we thought there would be benefit as well for getting onto a higher lease for SAP.com products.

SAP Services at Sony

To help us with the management of our systems and landscapes were just implementing solution manager. We have used some of the solution tools; we had a pre-upgrade and a post-upgrade check from SAP.

We are a ramp-up customer for R/3 Enterprise - were putting in a stand-alone warehouse system using that. We have a pilot CRM system, which were evaluating. Sony business has a need to improve their supply chain - APO is seen as a big driver and a big help towards that. We are planning to use it also for global ATP if we are going to use CRM then we have to have a central available to promise system. Its initially going to be purely for Germany but the plan is that by next summer well have the whole of Europe onto it, so it will be a large APO system.

Interview conducted by Sarah Turner, Customer Marketing Manager, SAP UK on 5th September 2002.

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