Ryanair makes a flying start with SAP
Ryanair, a pan-European airline, offers low prices and no
frills flights that are enjoyed by millions of passengers every
year. With a current growth of 25% per year and a mission to
firmly establish the Ryanair brand as Europes leading low-cost
passenger airline, Ryanair needed strategies that keep costs
low, but still provide the accurate and up-to-date information
its executives need to make decisions. The airline realized
that to achieve its objective it needed to update its IT
infrastructure. Ryanair needed a robust and fully integrated IT
solution that could support the airlines continuing
expansion.
After thorough research, Ryanair chose SAP partner Fusion
Business Solutions, an e-business solutions provider in the
Irish and UK market, to carry out a complete systems
reengineering project in its finance department, replacing the
old systems with a fully integrated business solution. The
project, which was completed on time and within budget,
transformed the department into a streamlined, integrated
operation that supports Ryanair s business processes and
profitability.
Ryanair began its operations in 1985, and since 1991,
Ryanair has made profitable growth at high margins. It now
offers low cost air travel to 12 countries over 56 routes.
Ryanair placed a US $2 billion order for 45 new Boeing 737-800
series aircraft and has received 20 so far. It also currently
operates 21 Boeing 737-200 series aircraft. Currently, Ryanair
employs more than 1,400 people and will fly over 9.5 million
passengers in the financial year ending 31.03.02. In 2001 the
company launched 13 new routes from Ryanairs first European
base at Brussels Charleroi and six new low fare routes from
London Stansted.
Undoubtedly, the most significant cost initiative in recent
years was the launch of the www.ryanair.com Internet site. Its
immediate success and instant customer acceptance enabled the
company to increase the proportion of direct bookings to almost
75%, which generated large savings in central reservations
systems fees and travel agent commissions.
In 1998, Ryanairs overriding goal was to replace the
seven-year-old financial IT system that was affecting business
efficiency with increasing downtime. The system was neither
euro-nor year-2000 compliant and required time-consuming manual
interfaces between modules. It also had inadequate and
inflexible reporting capabilities (data older than three months
could no longer be stored on the system). Ryanair was looking
for a first-rate, long-term solution. The airline decided it
needed a fully integrated financial solution that had the
ability to interface with other operational systems, while
having the scalability to support Ryanairs future growth across
Europe.
Lorraine Cassidy, Financial Accountant at Ryanair, comments,
One of our main objectives was to establish an outstanding
route profitability system that would allow us to monitor
costs. Such information is vital in not only keeping costs low,
but also in highlighting cost reduction strategies. Our
objective was tohave information readily available about all
costs in detail. For example, it is vital that we know what
routes are profitable in order to make scheduling and yield
decisions in a timely and effective manner. We knew that to
achieve such detailed reporting, we needed a fully integrated
solution that has wide area network capability and the
capability of interfacing with our other operational
systems.
After thorough investigation into available systems on the
market, Ryanair chose SAP R/3 as the most effective solution
for the financial division. Ryanair had several reasons for
selecting SAP, explains Patricia Carr, SAP delivery manager at
Fusion Business Solutions. First, SAP gives the airline full
integration and wide interfacing capabilities, which provides
the basis for increasing Ryanairs internal control and better
reporting. The success of SAPs solutions at Crossair in
Switzerland made SAP the undeniable first choice for
Ryanair.
Other strong reasons for choosing SAP included the
flexibility to roll out the solution to other countries and to
support Ryanairs continued growth and development. In addition,
SAP solutions could easily handle transactions that involved
multiple currencies and companies.
Fusion Business Solutions, a SAP-certified value-added
reseller (VAR), suggested the Solution Life-Cycle Management
(SLM) methodology and successfully implemented the system at
the head office in Ireland. The project team implemented SAP
Financial Accounting, SAP Controlling, SAP Materials
Management, and SAP Fixed Assets in three months.
Following an off-site implementation procedure using a
dedicated project manager and IT manager from Ryanair and three
SAP consultants, the team was able to effectively prepare and
proceed with the implementation without distraction. According
to the project team, strong backing by management contributed
heavily to the projects success. Senior management discussed
any proposed changes in procedures and practices, and all
decisions were prioritized. A huge emphasis was placed on
training, and key staff members were involved in the
implementation cycle. General staff training was carried out
off-site to ensure that there were no distractions from the
companys day-to-day activities. More in-depth training followed
at a later date. The SAP consultants stayed on-site for two
weeks after going live to ensure that operational problems
could be solved without delay.