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Mike de la Cruz is Senior Vice President at SAP. Mike leads product strategy and the business for enterprise mobility and industry analytics at SAP. Mike is responsible for the co-innovation partnership with Research in Motion, announced May 2nd.
Prior to this role, he served as Senior Vice President of CRM Product Management. Mike and his team engaged with over 150 customers to develop and deliver SAP CRM 2007 to the marketplace. Mike also held product and business development positions at Siebel Systems, before joining SAP in 2004. Mike earned an MBA from Harvard Business School and a Bachelors Degree in History from Yale.
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