SAP Customer Reference Program
Hand in Hand with SAP
Are you a recognized business and technology leader in your industry? Are you a forward-thinking company that uses SAP technology in smart ways to gain competitive advantage? Would you like to promote your organization’s reputation as a best-run business?
Share your experience and knowledge with others via the Customer Reference Program. The program provides you with the opportunity to establish valuable business contacts and to gain important industry information whilst showcasing your company as a technology leader. We are committed to providing value to our customers because we understand that your success is our success.
Share your Expertise and Knowledge
Throughout the entire duration of our partnership, SAP will look after your needs as a reference customer. A dedicated SAP contact will work out a program with you, tailored to the aims and requirements of your business. You decide which activities you want to engage in and how often. Your company makes all the final decisions regarding reference engagements or marketing assets to be released for publication.
How other reference customers communicate their project success
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As a reference customer you will stand out from your competition – and profit from the various reference opportunities offered:
- Gain valuable business contacts: The SAP ecosystem is a network of more than 100,000 customers around the globe. Through the SAP Customer Reference Program, we provide you with innovative ways to network and share information with the other customers, as well as SAP experts who have insights into your industry, solutions, and business practices. These key contacts can assist you in optimizing the value of your SAP investment.
- Build brand recognition: SAP invests in events, public relations, and collateral that visibly highlights our customers as best-run businesses. Your participation in these opportunities will increase your brand visibility, demonstrate industry leadership and showcase project success internally and externally.
- Highest Flexibility: SAP understands how valuable your time is so we have structured our program to accommodate your specific needs and preferences. You decide which activities you want to engage in and how often you want to participate in them. SAP encourages ongoing participation of customers in the program. However, a customer may have reasons for wishing to leave the program, which SAP will respect.
Share your expertise. SAP reference customers are valued counterparts for other companies, journalists and analysts. Here a selection of your opportunities:
- Reference visits – A site visit hosted at your own facility, where a customer or prospect observes your system as it performs in day-to-day operations.
- Reference calls - At a mutually agreed date and time, a conference call with a prospect to discuss the successes of your implementation along with questions from the prospect which have been submitted in advance.
- ReferencesLive - To help alleviate the burden of multiple individual reference requests, we organize a series of reference conference calls (1:few) or group visits with our most-requested reference customers.
- SAP speaking opportunities - Speaking engagements at SAP and non-SAP industry events and conferences represent an ideal opportunity to put your company in the spotlight. SAP hosts a wide range of global, regional, and local events where you can deliver presentations, speak with your peers or meet one-on-one with industry analysts and members of the press.
- Press and analyst activities - Talking to the press or select industry analysts can be a highly effective way of getting the word out about your new or improved business capabilities.
In addition, SAP offers the opportunity to produce collateral. All fully funded by SAP and written by a professional writer – with your company owning final release rights.
- Collateral – A printed success story, reference slide, or business transformation study about your SAP initiative, related business benefits, and the value received, by participating in an interview with an SAP staff writer.
- SAP video testimonial - A video testimonial regarding your organization’s SAP initiative and related business benefits.
Would you like to learn more about the SAP Customer Reference Program? Or have you already decided to take advantage of this exciting opportunity? Contact us! We are looking forward to hearing from you.
You can contact your SAP Account Executive or contact the reference program directly:
Janice Waugh
SAP Reference Management
T: +44 208 917-8109
M: +44 7966 975109
Mail: janice.waugh@sap.com
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