Create Winning Loyalty Programs
Plan and execute customer engagement programs that build loyalty, effectively manage memberships and rewards, and interact with customers across multiple channels – including the Web – with our end-to-end loyalty management functionalities.
Driving Better 1:1 Marketing
Societe de Transport de Montreal is the city’s public transport service company, carrying over 400 million passengers per year. Watch Pierre Bourbonniere discuss how SAP helped the company transform its one-on-one marketing strategies.
But Wait...There's More
Ever watch those TV infomercials late at night when you’re bored and can’t sleep? Of course you do. And you’re likely to buy things you don’t really need as well. The most fascinating book I’ve read in a long time, ‘But Wait… There’s More,’ explains the science behind infomercials...
Digital Disruption of Marketing
The days of “spray and pray” are over. Sian Smith outlines what modern marketing now looks like and how to get there.