When it comes to global consumer loyalty programs, names do not get much bigger than Air Miles. Learn how Air Miles increased membership and loyalty by shifting its focus from points to brands and providing members with more relevant rewards.
Find out how loyalty programs that span at least four or five consecutive quarters can go from painkiller to vitamin. See what Jon Wurfl, retail solution principal at SAP, has to say about avoiding short-term programs and the benefits of engaging customers on your terms.
Find out why so many customers are reconsidering their loyalty to certain products, brands, and companies. In this blog post, Bernard Chung, SAP CRM expert, explores recent CMO Council loyalty data and discusses why customers who switch brands during tough economic times often never switch back.