Reach more shoppers, more often – with our retail promotion management software
Plan and manage effective sales promotions – with SAP Promotion Management for Retail. The software automates promotional processes for marketing and merchandising – and can help you create multi-channel offers that reach new and existing shoppers. Optimize promotional pricing, forecast offer profits, and fine-tune your overall retail marketing strategy.
Because the retail software can help you match promotional offers to shopper preferences – and drive increased sales and loyalty. Automate retail promotion management processes, encourage collaboration among teams, and improve channel and vendor management.
Create multiple versions of marketing and merchandising offers to target specific stores and products
Reach shoppers across all channels – including e-commerce – with multi-channel promotional strategies
Efficiently manage advertising dollars by forecasting the expected financial performance of each offer
Holistically manage promotion pricing and content by uniting merchandisers and marketers on a common platform
Speed up promotion planning and execution by facilitating collaboration among marketing, merchandising, advertising, and finance teams
Learn how SAP Promotion Management for Retail can simplify the lives of business users and IT staff:
Give business users a single platform for fast and effective collaboration throughout the promotion lifecycle – from planning and budgeting to forecasting and execution.
Create unique, targeted promotions specific to consumer segments and the demand stream generated by mobile device users – and execute offers across mobile and other channels.
Plan a single sales promotion and make it available across all channels – or create custom offers based on specific channel demand and dynamics. With flexible, configurable hierarchies for both channels and customers, you can easily create offers with different variables – including pricing, pictures, and activation dates.
Support a wide range of offer types specific to retail segments – including grocery, hard lines, and fashion. Quickly modify a single promotion at the push of a button, including changing display resolution, consumer segments, and enlarging versions for in-store posters.
Loyalty system integration Connect to a variety of loyalty systems, such as SAP CRM and SAP Hybris, to create focused offers for loyalty, rewards, and points program participants.
Profit forecasting Forecast, simulate, and evaluate financial outcomes at the offer, category, and event levels. With a powerful forecasting engine and point-of-sale (POS) data analysis, you can determine which retail promotions will be most profitable before you run them.
Streamlined promotional processes Give cross-functional teams a simple, collaborative process for planning and executing high-performing promotional campaigns. With scalable version control, teams can access the same up-to-date plans and data – and can publish multiple promotion versions simultaneously.
Unified demand forecast (UDF) Our retail promotion management software leverages UDF. UDF combines the forecast capabilities in SAP Promotion Management for Retail and SAP Forecasting and Replenishment, with the speed of SAP HANA in-memory technology.
SAP Promotion Management for Retail feeds back into the execution system for promotion activation, and into SAP Business Warehouse for post-promotion analytics.
Portal-based UI screens
The user interface (UI) screens are based on Web Dynpro technology and are displayed in an Internet browser or the SAP Business Client. You can customize your UIs in SAP ERP.
Publication data assembled in SAP Promotion Management for Retail can be exported in XML format.
Demand data foundation (DDF)
The DDF component manages product master data such as merchandise categories, locations, product images, and logos – and offers information such as pricing. You can import master data from SAP ERP or other external systems, and access layout content in SAP Promotion Management for Retail.
System requirements for SAP Promotion Management for Retail
System and software requirements vary according to specific customer scenarios – please refer to the SAP Promotion Management for Retail Sizing Guide for details. Also, please see the Product Availability Matrix for the latest information on updates and releases.
SAP EhP2 for SAP NetWeaver 702 SP06 with component SAP_BS_FND 702 SP4
SAP Business Client
SAP Business Client version 3 (latest release)
SAP NetWeaver Portal
NetWeaver 702 SP6
SAP Business Warehouse
SAP BW 7.0 SP17 with BI content 704 SP02 (optional component)
Licensing and purchasing options for
SAP Promotion Management for Retail
The modular structure of SAP Promotion Management for Retail allows you to license and pay for only the functionality and number of users that you require at any given time. Start with the packages and licenses your organization needs right now and add more users and functionality as your needs evolve. This product is deployed on-premise and requires a perpetual license.
Please contact your local SAP account executive for additional licensing and purchasing options.
SAP Promotion Management for Retail
Please contact us to purchase our SAP Promotion Management for Retail software (material#: 501 323 45). This comprehensive solution makes it easy to create promotional offers and prepare them for advertising to consumers.
This Texas-based grocery chain is devoted to providing great food, prices, service – and perks for loyal customers. Learn how Brookshire’s is using our retail promotion management software to keep promotions fresh and profitable.
Axfood is a one of top food retailers and wholesalers in Sweden. Discover how they’re using SAP Promotion Management for Retail to give hundreds of wholly-owned chains, wholesalers, and vendors access to the same up-to-date promotion data.
Ensure a successful implementation and maximize your ROI with information resources that support the different phases of SAP Promotion Management for Retail – from planning and installation to operation.
Get the support you need to keep SAP Promotion Management for Retail running at peak performance. Our experts can help you maximize the value of your software, take advantage of new business models and capabilities, and more.