SAP Trade Promotion Effectiveness Analysis

Get more from your trade spend – with trade promotion effectiveness analysis from SAP

Launch promotions that positively impact your bottom line. Our trade promotion effectiveness analysis software can help you track promotion investment and associated uplift by category, brand, product, channel, organization, and customer – for decision-ready insights and greater return by product and market.

  • Reduce the cost of sales by maximizing return on total trade promotion spend
  • Enhance promotion planning by analyzing what works and what doesn't for each retailer
  • Improve brand management with insight into marketing mix and performance-to-forecast
  • Heighten visibility and control with deeper analysis of funds, customers, and promotions
Consumer with several shopping bags, representing effective trade promotion management
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Manager planning a trade promotion

Accelerate Trade Promotion Planning

Plan effective, highly tailored trade promotions – with SAP Accelerated Trade Promotion Planning powered by SAP HANA, our lightning-fast in-memory platform. Watch this video to learn how the solution can help you uncover new promotion opportunities and optimize spend.

Retailer processing a sale, representing successful trade promotion management

Execute More Effective Trade Promotions

Experience SAP Trade Promotion Effectiveness Analysis in action. See how the application can help your sales and marketing executives monitor product sales, gain insight into promotion performance, track fund balances by customer, and analyze promotions against plans.

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*All implementation results are for informational purposes only and the examples provided while based on actual SAP customers' experiences do not represent commitments or guarantees by SAP and/or its partners. Actual pricing, costs, and implementation results may vary, based on customer-specific requirements and needs. The only warranties for SAP products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.