SAP Customer Segmentation Accelerator

Customer segmentation that allows marketing departments to analyze and target in ways previously unimaginable

The SAP Customer Segmentation Accelerator helps marketing departments to segment high volumes of customer data at unparalleled speed. The power of SAP HANA combined with SAP Customer Relationship Management (CRM) enables marketers to work with large amounts of granular data to better understand customer demands, behaviors and preferences – targeting the precise audience with the right offers across every customer segments, tactics and channels.

  • Recognize and react to constantly changing customer behavior and preferences
  • Deliver highly personalized and relevant marketing programs
  • Maximize profits with tailored, targeted campaigns
  • Dramatically reduce the cost of marketing by more easily targeting high margin customers
  • React more quickly to optimize campaigns and tactics
  • Accelerate the business impact of marketing
A team reviews the targeted campaign results facilitated by the SAP Customer Segmentation Accelerator powered by SAP HANA
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T-Mobile uses SAP Customer Segmentation Accelerator powered by SAP HANA to enhance daily customer interactions

Deriving New Business Value with SAP HANA

Attend this customer panel session to learn how businesses are using the SAP HANA platform to derive new business value across key lines of business like finance or sales. Learn how these companies leverage vast data volumes by applying real-time insight and analysis. The session features a wide variety of use cases, projects, and industries.

See how T-Mobile uses SAP HANA for real-time analytics

T-Mobile: Empowering Marketing

See how T-Mobile leverages SAP HANA to empower marketing with near real-time insight into massive volumes of customer data. Marketers can now gain deeper understanding of customers to message and market to them more effectively across millions of interactions daily.

Co-workers using a computer to research in-memory technology

Primary Technical Exploration of SAP HANA

Read about SAP's discovery of in-memory database technology that is uncompromising, in real time, and one of the most significant achievements in the technology industry. Understand the basics of this new and cutting-edge technology and prepare to enter into this revolutionary new SAP chapter.

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