When we decided to enter into the Small and Midsize Enterprises (SME) Market, we spend a great deal of time on market research and were surprised to find that SAP were in fact the market leader in terms of revenue. This was based on the widely accepted market definition of companies that have 1000 employees or less. Our goal is to leverage this position in driving our vision which is to dominate the SME Market with SAP Solutions becoming the share leader in Business Management Solutions.

The Mid-Market is crucial to the future of SAP Africa and is our stated objective that the Mid-Market will significantly contribute to SAP's future growth. We are committed - for the long term.

We understand that the Mid-Market face the same pressures as large corporates, if anything the pace of change affects the Mid-Market faster. These business dynamics include; E-commerce, customer retention and supply chain management. The Mid-Market does not necessarily have the resources or the need to deploy a large-scale project - hence SAP's introduction and commitment to a quality channel that can provide unrivaled business solutions - fast and at an affordable price.