SAP CRM powered by SAP HANA

Get true, real-time customer insight – with CRM on HANA, our in-memory computing platform

Create unique, 1:1 customer experiences with real-time insight into needs, preferences, and behavior – with CRM powered by our in-memory computing platform, SAP HANA. Personalize customer interactions across multiple channels, uncover hidden markets and customer segments, monitor social sentiment – and proactively react to ever-changing trends.

  • Get a real-time view of your customers and easily share insights with your team
  • Personalize offers based on needs, preferences, past interactions, and current context
  • Improve operational efficiency and effectiveness to consistently deliver on promises
  • Monitor and analyze social media sentiment – and proactively engage with your customers
  • Develop new products and services based on emerging demand – faster than competitors
  • Choose your deployment method: on-premise or via the cloud

90-second video: SAP 360 Customer ›

Use our new Cookbook to deploy SAP CRM on SAP HANA ›

Busy consumers with shopping bags, representing real-time customer data

What's Included

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  • Marketing powered by HANA

    Gain unprecedented customer insights and react quickly in a timely manner. Achieve competitive advantage with profitable customer loyalty by leveraging big data.

    • Gain unprecedented customer insights using transactional and social data
    •  Influence your customers with personalized, relevant, and in-context offers
    •  Deliver delightful customer experiences seamlessly across multiple interaction points

    Video: SAP 360 Customer – Market Better ›

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  • Sales powered by HANA

    Be more relevant to your customers, collaborate more easily with your team and quickly make better, fact-based decisions to win more deals with SAP CRM on HANA.

    • Become a strategic seller and guide customers to better business outcomes
    •  Engage easier selling practices by creating a coordinated, agile, mobile sales force
    •  Make fact-based decisions with contextual analyses, real-time pipeline insights.

    Video: SAP 360 Customer – Sell Better ›

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  • Service powered by HANA

    Make every interaction count with true 360 customer insight-- delight your customers, differentiate your brand, and drive revenue while managing your cost.

    • Access and analyze social media, customer sentiment, and enterprise data immediately
    • Achieve zero latency and accurate views of operations to reach superior effectiveness
    • Drive profit and competitive differentiation by selling the right service offerings

    Video: SAP 360 Customer – Service Better ›

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