SAP BusinessObjects Text Analysis software unlocks insights hidden in unstructured text sources such as blogs, Web sites, e-mails, support logs, research, and surveys – so you can gain an analytic view of people's thoughts and feelings on your business, products, and services. These new insights can enable competitive differentiation by allowing you to measure and understand exactly where your company stands with customers and non-customers, how you compare to the competition, where you can make improvements, and what new innovations or opportunities you can leverage for continued growth.

With SAP BusinessObjects Text Analysis, you can:

• Extract, categorize, and summarize key information from unstructured text and convert it to a structured format so that it can be an effective data source for data integration or business intelligence
• Uncover 'what you didn't know' about customer sentiments, market trends, industry buzz, and product and service issues so you can support corporate initiatives including voice of the customer, root cause analysis, win/loss analysis, employee satisfaction, competitive intelligence, and customer retention
• Deploy fast, accurate, and flexible text analysis to support evolving data needs and provide a summarized, 360-degree view of previously overwhelming volumes of data
• Extend SAP BusinessObjects Enterprise and SAP BusinessObjects Data Integrator deployments to access and analyze information previously hidden in text – and surface the results through familiar BI tools such as SAP BusinessObjects Web Intelligence, Crystal Reports, dashboards, and more
• Process unstructured text in more than 30 languages
• Reduce the need for manual research and outsourcing to reduce unstructured data analysis costs