SAP BusinessObjects Analytic Applications
Trade Promotion Effectiveness Analysis
In the consumer products industry, trade promotion spend is second only to cost-of-goods on a typical P&L statement. With so much at stake, you need a strategic approach to effectively manage and optimize trade spend.
Trade promotion effectiveness can help you track resource investment and associated uplift by category, brand, product, channel, organization, and customer. As result, you gain timely, accurate, comprehensive insight – and the capability to analyze post-promotion performance to refine and target your promotional investments where they will deliver the most return by product and market.
The SAP BusinessObjects Trade Promotion Effectiveness Analysis application combines intuitive, easy-to-use features with predefined, industry-specific data models and visualizations – leveraging best practice methodologies that integrate volume, revenue, and spend for more efficient planning; and improving participation and buy-in across your sales and marketing organizations. So you can avoid cost creep and share loss – and launch promotions that positively impact your bottom line.
With SAP BusinessObjects Trade Promotion Effectiveness Analysis, you can leverage comprehensive functionality that supports:
- Financial transparency – Ensure compliance with government regulations by keeping promotion accounting practices visible.
- Data integration – Maintain a single, consistent view of your business that aggregates transactional, analytic, and real-time data.
- Collaboration – Present analytics graphically to share across disciplines and with channel partners.
- Proactive promotion management – Monitor best and worst performers and trigger alerts for budget overruns and performance lags.
As a result, you can benefit from lower total cost of ownership, enhanced problem solving, better brand management, and improved account management.
The application is supported by the following:
Targeted Insight with SAP BusinessObjects Analytic Applications
SAP BusinessObjects analytic applications package SAP BusinessObjects software, preconfigured, industry-specific content, and services to support your most critical business needs. These powerful applications are packaged for rapid value delivery and designed to work with both SAP and heterogeneous enterprise applications and data sources.
Because our analytic applications are industry-specific and role-based, you can benefit from targeted, actionable insights and best practices specific to your unique needs. And with analytics that empower you to think strategically, you gain both the big-picture and granular information you need to make good decisions quickly – so you can optimize business performance and stay ahead of the competition.