SAP Product Definition includes key capabilities to support systematic idea management and integrated concept development.

Through systematic idea management, SAP Product Definition enables you to capture ideas from multiple sources, and then classify and identify relationships among those ideas. The application enables:

• Systematic capture of ideas from various sources such as employees, customers, partners
• Intelligent grouping of related ideas using classification schemas
• Idea follow-up and assessment using role-based workflows

SAP Product Definition supports integrated concept development by allowing you to capture market research information from multiple sources and ensure that cross-functional perspectives are included in the concept evaluation process. The application enables:

• Feasibility assessment using a flexible stage-gate process, with easy-to-configure process templates to accommodate project differences and change management, and an intuitive interface to encourage use
• Consolidation of all concept information, including customer, market, and technical information, in a single, centralized repository
• Gaining insights from existing idea-concept relationships maintained in an information genealogy
• Role-based information access with different views
• Collaboration to capture cross-functional perspectives
• Product portfolio analysis to help prioritize concepts
• Process efficiency for continuing improvement

SAP Product Definition is powered by the SAP NetWeaver technology platform, delivering out-of-the box integration with desktop and enterprise systems.