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SAP Customer Relationship Management

Customer Successes

How much value can you generate by offering customer-focused products and services and by implementing customer-centric processes that result in lasting relationships? Our ROI reports show you the substantial financial benefits that companies realize when they implement the SAP Customer Relationship Management (SAP CRM) application.

To learn more about the real-world benefits of SAP CRM, read "SAP CRM Customer Success Stories: A Comprehensive Reference Guide" (PDF, 21 MB), or review the individual success stories below.

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 Title   Asset Type 
"Business Value Analysis of mySAP CRM on BlackBerry at SAP America"
Find out how SAP America helped its field sales force increase effectiveness by synchronizing their BlackBerrys to customer relationship management data via the online version of SAP xApps Mobile Sales. (IDC 2007) 
     "Business Value Analysis of mySAP CRM on BlackBerry at SAP America"  (173 KB)
ROI Case Studies
"SAP Enables Datasensor's 'Good to Great' Lean Transformation"
See why this Italy-based manufacturing company required an ERP system with integrated financial and supply chain management capabilities. Enabled by SAP Business All-in-One, Datasensor successfully implemented a company-wide lean manufacturing initiative and a system of management by objectives and reduced annual expenses. Arc (2006) 
     "SAP Enables Datasensor's 'Good to Great' Lean Transformation"  (692 KB)
Case Studies
adidas
Examine how this sporting goods manufacturer used SAP software and SAP Consulting services to create an online store for retailers with 24x7 market presence. Just a few months after go-live, customer service and satisfaction increased considerably -- with a 20% process cost reduction and more efficient order processing. 
     adidas (395 KB)
Customer Success Stories
Adobe Systems
Consider how Adobe System's North American customer care center (CCC) will capture 16% IRR through 2008 with its investment in the mySAP Customer Relationship Management application -- and will reduce costs by $1 million per year from higher productivity due to revamped CCC processes.  
     Adobe Systems: ROI Executive Summary (562 KB)
     Adobe Systems: ROI Full Report (868 KB)
ROI Case Studies
Alfagres
Consider how building materials manufacturing firm Alfagres, based in Columbia, made the next stage of its global expansion possible by overhauling its IT infrastructure. SAP Consulting helped the firm move painlessly from a landscape of virtually no integrated IT processes to a fully integrated suite of SAP solutions. 
     Alfagres (218 KB)
Customer Success Stories
Altos Hornos de México
Follow how this large Mexican manufacturer of steel products consolidated customer information companywide and increased the efficiency of sales and services processes. By enhancing customer service, the company has differentiated itself from the competition – building a strong foundation for future service improvements. 
     Altos Hornos de México (256 KB)
Customer Success Stories
AMD
Review how AMD, a U.S.-based, global provider of innovative microprocessor solutions for computing, communications, and consumer electronics markets, captured a 32% IRR on its SAP Customer Relationship Management investment. The firm is well equipped to continue realizing productivity and revenue enhancements. 
     AMD: ROI Full Report (365 KB)
ROI Case Studies
AMD
Review how AMD, a U.S.-based, global provider of innovative microprocessor solutions for computing, communications, and consumer electronics markets, captured a 32% IRR on its SAP Customer Relationship Management investment. The firm is well equipped to continue realizing productivity and revenue enhancements.  
     AMD (365 KB)
ROI Case Studies
Andrew Corporation
Discover how Andrew Corporation has implemented the SAP Customer Relationship Management (SAP CRM) application to unify the forecasts of all its salespeople so that executives can make corporate-wide plans and sales projections. SAP Consulting services assisted the company with implementation. 
     Andrew Corporation (338 KB)
Customer Success Stories
AOK Systems
Examine how AOK Systems, a leading IT systems and software provider for the healthcare market, has created a comprehensive, state-of-the-art software environment for Germany’s statutory health insurance industry based on SAP software, including SAP's customer relationship management (CRM) offering. 
     AOK Systems (90 KB)
Customer Success Stories
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